Digital Marketing Specialist

Overview

• Lead the development and execution of innovative digital marketing strategies to enhance brand presence and drive measurable results.
• Collaborate with cross-functional teams to create impactful campaigns tailored to target audiences and business objectives.
• Utilize advanced analytics tools to assess campaign performance and provide actionable insights for continuous improvement.
• Stay informed on emerging digital marketing trends and technologies to maintain competitive edge.
• Ensure compliance with industry regulations and standards in all marketing activities.
• Manage multiple projects simultaneously, ensuring timely delivery and alignment with strategic goals.
• Contribute to the strategic planning and execution of marketing initiatives to support business growth.
• Foster a culture of innovation and collaboration within the marketing team.

Key Responsibilities & Duties

• Design and implement email marketing campaigns, including segmentation, automation, and performance tracking.
• Develop and manage paid media strategies across platforms such as LinkedIn, Google Ads, and Meta.
• Analyze campaign data to optimize performance and achieve key marketing objectives.
• Collaborate with content creators and designers to produce high-quality marketing materials.
• Ensure proper targeting and tracking mechanisms are in place for all campaigns.
• Provide regular reporting and insights on campaign outcomes to stakeholders.
• Maintain compliance with email marketing regulations and data protection standards.
• Support the maintenance and enhancement of marketing databases and tools.

Job Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of three years of experience in digital marketing, with a preference for B2B expertise.
• Proficiency in platforms such as LinkedIn Ads, HubSpot, and Google Analytics.
• Strong analytical skills to interpret data and optimize marketing strategies.
• Experience in managing email marketing and paid media campaigns.
• Knowledge of compliance regulations like CAN-SPAM and GDPR.
• Excellent communication skills with a keen eye for detail.
• Familiarity with the legal industry is advantageous but not mandatory.