Director Global Digital Strategy

Overview

• Lead the development and execution of global digital strategies for a biotechnology organization, driving innovation and customer-centric solutions.
• Collaborate with cross-functional teams to align digital initiatives with organizational goals and brand objectives.
• Enhance omnichannel marketing strategies to optimize customer engagement and brand presence across diverse platforms.
• Implement data-driven approaches to improve customer journey management and digital campaign effectiveness.
• Foster innovation in digital capabilities, governance frameworks, and performance measurement standards.
• Provide strategic insights and executive-level reporting to inform decision-making and drive business transformation.
• Ensure compliance and consistency across global digital platforms and initiatives.

Key Responsibilities & Duties

• Define and execute the digital roadmap for international business units, ensuring alignment with brand strategies and customer needs.
• Lead omnichannel planning and measurement frameworks integrated into brand planning processes.
• Develop segmentation, targeting, and campaign orchestration strategies using advanced digital insights.
• Embed global digital capabilities and best practices, including CRM, CMS, and marketing automation tools.
• Advocate for digital literacy and capability-building within brand teams to enhance organizational effectiveness.
• Establish global standards for digital strategy execution and measurement across channels.
• Perform vendor and platform evaluations to ensure scalability and alignment with ROI objectives.
• Define KPIs and metrics to measure the impact of digital initiatives and provide actionable insights.

Job Requirements

• Bachelor of Science (BS) degree with 7-10 years of experience in digital strategy and omnichannel marketing.
• Proven ability to scale omnichannel programs and drive measurable impact on commercial performance.
• Experience with CRM, CMS, marketing automation, and digital performance measurement tools.
• Strong change management skills and ability to lead organizational transformation.
• Familiarity with digital marketing channels, user experience, and digital transformation.
• Strategic thinker with a results-driven mindset and passion for innovation.
• Ability to travel up to 10% domestically and internationally.
• Proven ability to manage competing priorities and influence cross-functional stakeholders.