Senior Content Marketing Strategist

Overview

• Lead content marketing strategies to enhance brand visibility and drive engagement.
• Collaborate with cross-functional teams to develop impactful marketing content.
• Utilize SEO tools and techniques to optimize content performance.
• Manage editorial calendars and prioritize content initiatives effectively.
• Analyze audience behavior to tailor content strategies for maximum impact.
• Stay informed on industry trends and integrate insights into content planning.
• Write, edit, and review content adhering to brand guidelines and voice.

Key Responsibilities & Duties

• Develop and execute content strategies to support marketing objectives.
• Conduct SEO research and competitive analysis to inform content creation.
• Collaborate with editorial teams and industry experts to generate relevant content.
• Monitor and report on content performance using analytics tools.
• Plan editorial calendars aligning with business priorities and resources.
• Ensure content aligns with audience needs and product differentiators.
• Maintain adherence to AP Style and brand guidelines in all publications.

Job Requirements

• Bachelor's degree in marketing, journalism, or related field required.
• Minimum of 7 years of experience in marketing or content development.
• Proficiency in SEO and AEO tools and techniques.
• Experience in B2B marketing and content strategy development.
• Strong writing, editing, and content review skills.
• Knowledge of AP Style and industry-standard editorial practices.
• Ability to interpret complex subject matter for diverse audiences.