Senior Digital Media Planner

Overview

• Lead the development and execution of digital media strategies for impactful B2B campaigns.
• Collaborate with cross-functional teams to implement and optimize paid media campaigns.
• Utilize data-driven insights to inform media planning and achieve campaign KPIs.
• Stay updated on industry trends, platform updates, and competitor activities.
• Work closely with external media agencies to ensure campaign success.
• Contribute to brand elevation through distinctive and benefit-driven messaging.
• Develop testing frameworks and provide insights on top-performing ads.

Key Responsibilities & Duties

• Design and manage the right media mix for digital advertising campaigns.
• Analyze target audience characteristics, behaviors, and media habits.
• Launch, coordinate, and monitor digital ad campaigns for optimal results.
• Maintain relationships with platforms, vendors, and media agencies.
• Collaborate with teams to integrate marketing campaigns across channels.
• Identify opportunities from industry trends and competitor activities.
• Participate in special projects and contribute to organizational goals.

Job Requirements

• Bachelor’s degree in Marketing or equivalent work experience.
• Minimum 5 years of marketing experience, including media planning leadership.
• Proficiency in Meta, LinkedIn, Bing, and Google ad platforms.
• Experience with paid media agencies and digital campaign management.
• Strong analytical skills and attention to detail.
• Excellent communication skills and a collaborative mindset.
• Ability to multitask and manage multiple campaigns simultaneously.