Senior Director – Commercial Strategy – Patient Engagement

Senior Director – Commercial Strategy – Patient Engagement Overview

• The Senior Director – Commercial Strategy – Patient Engagement leads the development and implementation of innovative strategies for patient engagement and identification.
• This role focuses on building and managing data-driven platforms to enhance patient identification capabilities across the organization.
• Collaborates with cross-functional teams to establish enterprise standards for patient signal design and data integration.
• Drives the transition from external vendor dependency to proprietary patient identification platforms, ensuring data integrity and operational efficiency.
• Leads the design and structuring of the Patient FIND function, recruiting and managing a high-performing team.
• Engages with executive leadership to align patient engagement strategies with organizational goals and objectives.
• Ensures compliance with privacy regulations such as HIPAA, CCPA, and GDPR in all patient identification initiatives.
• Utilizes advanced analytics and AI to enhance patient identification processes and outcomes.

Senior Director – Commercial Strategy – Patient Engagement Key Responsibilities & Duties

• Define and implement the operating model for the Patient FIND function, ensuring alignment across stakeholders.
• Establish and maintain enterprise standards for patient signal design and data evaluation.
• Lead the integration of diverse data sources, including claims, genomics, and digital intent data, into a unified platform.
• Develop and enforce service level agreements for signal-to-action processes within the organization.
• Recruit, develop, and lead a multidisciplinary team focused on data-driven patient engagement strategies.
• Collaborate with brand teams and R&D to co-design patient identification criteria and clinical signal definitions.
• Drive organizational adoption of patient engagement initiatives, ensuring trust and efficiency in lead generation processes.
• Represent the Patient FIND function in executive discussions, advocating for resources and strategic alignment.

Senior Director – Commercial Strategy – Patient Engagement Job Requirements

• Minimum of 12 years of experience in commercial strategy, analytics, or operations within biotech or pharmaceuticals.
• Proven track record in building new functions or capabilities in complex organizations.
• Deep understanding of rare disease patient identification and healthcare data infrastructure.
• Experience with AI and advanced analytics in a commercial context, including model design and output interpretation.
• Strong leadership skills with experience in recruiting and managing high-performing teams.
• Advanced degree in business, public health, data science, or a scientific discipline preferred.
• Familiarity with privacy regulations and their application to patient identification initiatives.
• Exceptional communication skills, capable of translating technical complexity into strategic narratives.