Manager Of Annual Giving

Manager of Annual Giving Overview

• The Manager of Annual Giving will oversee all aspects of the annual fund, including direct mail, digital giving, and peer-to-peer programs.
• This role focuses on donor lifecycle management, ensuring acquisition, retention, and upgrades for mid-level and major gifts.
• Collaborate with communications teams to align donor-centered storytelling with institutional voice and goals.
• Manage relationships with vendors to ensure quality and cost-effectiveness in fundraising initiatives.
• Develop strategies for events-based giving, enhancing donor participation and recruitment efforts.
• Utilize data analysis to optimize campaigns and produce actionable insights for performance improvement.
• Work closely with donors to identify giving opportunities and deepen engagement through personalized outreach.
• This position requires a persuasive storyteller with strong planning skills and a commitment to community-based healthcare.

Manager of Annual Giving Key Responsibilities & Duties

• Direct all aspects of annual giving, including direct mail campaigns, online giving, and revenue tracking.
• Draft compelling fundraising copy for appeals, emails, digital ads, and impact reports.
• Re-envision Giving Societies and grow the monthly giving program in collaboration with leadership.
• Develop and implement strategies for events-based annual giving to maximize donor participation.
• Execute donor acquisition strategies and reactivate lapsed supporters through personalized outreach.
• Conduct wealth screenings and donor analysis to identify prospects for mid-level and major gifts.
• Leverage CRM tools to manage donor segmentation and records effectively.
• Produce performance dashboards with actionable insights to inform fundraising strategies.

Manager of Annual Giving Job Requirements

• Bachelor’s degree preferred or equivalent professional experience in nonprofit development or fundraising.
• 3–5 years of experience in annual giving, digital/direct response fundraising, or nonprofit development.
• Demonstrated success managing multi-channel campaigns and achieving measurable growth.
• Exceptional copywriting skills tailored for diverse audiences, including LGBTQ+ and allies.
• Proficiency with donor CRM systems, digital fundraising platforms, and email marketing tools.
• Strong planning and organizational skills with the ability to manage multiple projects simultaneously.
• Commitment to community-based healthcare and culturally appropriate communications.
• Ability to work independently and collaboratively, ensuring alignment with organizational goals.