Business Development & Marketing Coordinator

Business Development & Marketing Coordinator Overview

• The Business Development & Marketing Coordinator supports firm growth through strategic marketing and business development initiatives.
• Collaborates with senior managers and attorneys to enhance client relationships and identify new business opportunities.
• Conducts market research and competitive intelligence to inform pitches, proposals, and client strategies.
• Develops promotional materials and tailored communications to elevate the firm's profile.
• Maintains CRM systems and tracks business development activities to ensure data accuracy.
• Supports legal directory submissions and other profile-raising activities for the firm.
• Works in a hybrid environment, ensuring flexibility and collaboration with team members.
• Contributes to the firm's strategic goals by aligning marketing efforts with business objectives.

Business Development & Marketing Coordinator Key Responsibilities & Duties

• Prepare research and market analysis reports to support client meetings and pitches.
• Conduct competitive intelligence using tools like Westlaw and Bloomberg Law.
• Track and summarize key client and industry news for internal stakeholders.
• Develop tailored proposals, RFP responses, and promotional materials for business development.
• Maintain CRM systems and update client and practice descriptions regularly.
• Assist with submissions to legal directories like Chambers USA and Legal 500.
• Coordinate with other departments to streamline business development processes.
• Support additional marketing and business development projects as assigned.

Business Development & Marketing Coordinator Job Requirements

• Bachelor’s degree in a relevant field such as marketing or business.
• 2-3 years of experience in law firm marketing or business development.
• Proficiency in research tools like Westlaw and Bloomberg Law.
• Strong analytical and communication skills, including proofreading and editing.
• Proficiency in Microsoft Office Suite, particularly Word, Excel, and Outlook.
• Ability to manage multiple projects and prioritize effectively in a fast-paced environment.
• Flexibility to work beyond standard hours when necessary.
• Experience with CRM systems and legal directory submissions is preferred.