Business Development & Marketing Specialist

Business Development & Marketing Specialist Overview

• The Business Development & Marketing Specialist supports the firm’s growth and reputation through strategic marketing initiatives and client relationship management.
• Collaborates with attorneys, marketing professionals, and business services teams to drive business development efforts effectively.
• Conducts research on clients, prospects, and market trends to identify new opportunities and synthesize actionable insights.
• Prepares tailored proposals, pitches, and promotional materials to support business development initiatives.
• Maintains and updates the firm’s CRM system with key contacts and business development activities.
• Supports legal directory submissions and other profile-raising activities to enhance the firm’s market presence.
• Works in a hybrid environment, requiring three days per week in the office.
• Offers opportunities for professional growth in a collaborative and dynamic setting.

Business Development & Marketing Specialist Key Responsibilities & Duties

• Conduct competitive intelligence and market research to support client meetings, pitches, and RFPs.
• Prepare comprehensive reports on clients and prospects, synthesizing relevant market data.
• Track docket alerts and company news for key clients, providing summaries to attorneys.
• Develop business development materials, including proposals, pitches, and tailored communications.
• Coordinate with various departments to facilitate business development activities effectively.
• Maintain records of business development activities and update client-matter descriptions.
• Assist with legal directory submissions and other promotional projects.
• Support additional projects as assigned by the Senior Business Development & Marketing Manager.

Business Development & Marketing Specialist Job Requirements

• Bachelor’s degree in a relevant field, with 3-5 years of law firm marketing experience.
• Strong analytical and research skills, with the ability to process diverse information sources.
• Excellent verbal and written communication skills, including proofreading and editing abilities.
• Proficiency in CRM systems and research tools like Westlaw, Bloomberg Law, and Capital IQ.
• Ability to build relationships with attorneys and stakeholders, aligning expectations and strategies.
• Strong organizational skills and attention to detail, with the ability to prioritize effectively.
• Creative problem-solving skills and intellectual curiosity to drive innovative solutions.
• Willingness to work beyond standard hours as needed in a hybrid work environment.