Marketing Manager

Marketing Manager Overview

• The Marketing Manager will lead downstream product marketing initiatives for orthopedic surgical products, ensuring brand growth and market expansion.
• Develop strategic marketing campaigns to enhance product adoption and customer engagement within the healthcare industry.
• Collaborate with cross-functional teams to design and execute multi-channel marketing plans aligned with organizational goals.
• Analyze market trends and customer needs to refine go-to-market strategies and improve brand positioning.
• Coordinate product launches, ensuring seamless integration with sales, clinical, and operational teams.
• Manage marketing budgets effectively, delivering impactful campaigns within financial constraints.
• Represent the organization at industry events, fostering relationships with key opinion leaders and stakeholders.
• Ensure compliance with regulatory guidelines in all marketing materials and campaigns.
• Travel as needed to support marketing activities and build customer relationships.

Marketing Manager Key Responsibilities & Duties

• Develop and execute marketing plans for orthopedic surgical products to achieve market growth objectives.
• Present marketing strategies to executive teams and ensure alignment with organizational goals.
• Track and analyze market data to adapt marketing tactics to evolving needs.
• Coordinate product launch activities across sales, research, and operations teams.
• Create compelling content that communicates product value propositions effectively to target audiences.
• Develop relationships with industry leaders to enhance brand visibility and credibility.
• Monitor and ensure compliance with branding and regulatory standards in marketing materials.
• Manage multiple projects simultaneously, ensuring timely delivery and quality execution.
• Facilitate presentations and training sessions to internal and external stakeholders.

Marketing Manager Job Requirements

• Bachelor’s degree in Marketing, Business, or related field required.
• Minimum of 5 years’ experience in medical device marketing, particularly in orthopedic products.
• Proficiency in digital marketing tools and platforms like Salesforce and Pardot.
• Strong project management skills with the ability to handle multiple initiatives.
• Experience in creating marketing content within regulated healthcare environments.
• Excellent communication skills for effective collaboration across departments and with external stakeholders.
• Ability to travel domestically and internationally as required.
• Knowledge of FDA marketing guidelines and ISO 13485 standards preferred.
• Proficiency in Microsoft Office Suite and marketing automation tools.