Director, Paid Social

Director, Paid Social Overview

• The Director, Paid Social will lead strategic initiatives in social media advertising to drive business growth and brand presence.
• Develop and implement comprehensive paid social strategies across multiple platforms, including Meta, Pinterest, TikTok, and Snapchat.
• Collaborate with creative teams to craft engaging ad content and ensure effective campaign execution.
• Analyze campaign performance using advanced analytics tools, providing actionable insights to optimize results.
• Oversee agency partnerships, ensuring alignment with business objectives and performance metrics.
• Lead cross-functional collaboration to align paid social strategies with broader marketing initiatives.
• Stay updated on industry trends and emerging technologies to maintain competitive advantage.
• Foster career development within the team, ensuring growth and skill enhancement for direct reports.

Director, Paid Social Key Responsibilities & Duties

• Develop and execute paid social strategies to achieve business objectives across multiple platforms.
• Manage product catalog optimization to deliver personalized advertising experiences.
• Collaborate with creative teams to design impactful ad creatives and review campaign copy.
• Track and analyze campaign performance, providing insights for continuous improvement.
• Adjust advertising plans to meet performance goals on a daily, weekly, and monthly basis.
• Manage digital advertising budgets for optimal resource allocation and efficiency.
• Collaborate with customer insights teams to generate detailed performance reports.
• Identify growth opportunities through data analysis, A/B testing, and market research.
• Participate in platform beta programs and test new features to enhance campaign performance.

Director, Paid Social Job Requirements

• Bachelor's degree in marketing, business, or a related field is required.
• Minimum of 9 years of experience in paid social media marketing, preferably in retail and agency settings.
• Proficiency in analytics tools like Adobe and in-platform analytics for performance tracking.
• Strong project management skills to handle multiple campaigns effectively.
• Experience with digital advertising budget management and optimization.
• Relevant certifications such as Facebook Blueprint or Google Ads are preferred.
• Ability to stay updated on industry trends and emerging technologies.
• Strong analytical skills to interpret data and make strategic recommendations.
• Experience in fostering team development and career growth.