Director, Paid And Organic Social

Director, Paid and Organic Social Overview

• Lead the strategic direction for paid and organic social media initiatives, ensuring alignment with business objectives and brand goals.
• Oversee innovative social media programs, driving customer acquisition and brand affinity through impactful campaigns.
• Collaborate with cross-functional teams to develop cohesive social strategies that enhance audience engagement and storytelling.
• Utilize analytics and performance data to inform strategies and optimize social media effectiveness.
• Manage partnerships with creators, influencers, and external agencies to maximize campaign reach and impact.
• Drive innovation in social media formats, audience targeting, and emerging digital platforms.
• Champion localized social initiatives to amplify community engagement and brand visibility.
• Ensure compliance with industry best practices and up-to-date knowledge of platform trends and technologies.

Director, Paid and Organic Social Key Responsibilities & Duties

• Develop and execute enterprise-wide social media strategies across paid and organic channels.
• Optimize paid social media programs for acquisition, engagement, and revenue growth.
• Lead creator and influencer marketing strategies, integrating content across campaigns.
• Oversee organic social media content planning, publishing, and community management.
• Utilize analytics tools to measure performance and drive actionable insights.
• Manage agency relationships, ensuring accountability and continuous optimization.
• Direct localized social strategies and in-store engagement programs.
• Collaborate with internal teams to align social strategies with broader marketing objectives.
• Oversee local SEO and reputation management to enhance visibility and effectiveness.

Director, Paid and Organic Social Job Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• 10+ years of experience in social media marketing, including paid and organic strategies.
• Proven success managing large-scale paid social budgets and integrated campaigns.
• Expertise in analytics platforms like Adobe Analytics and Google Analytics.
• Strong understanding of local SEO, reputation management, and location-based marketing.
• Meta Blueprint and Google Analytics certifications preferred.
• Exceptional communication, collaboration, and stakeholder management skills.
• Ability to work onsite in Bethesda, MD, five days per week.
• Up-to-date knowledge of social media trends and emerging technologies.