Senior Content Producer

Senior Content Producer Overview

• The Senior Content Producer role focuses on creating superior digital experiences using Adobe Experience Manager (AEM) for various marketing channels.
• Collaborate with marketing and international content teams to ensure adherence to best practices and style guidelines.
• Execute and publish content requests for websites, mobile apps, and other digital platforms.
• Troubleshoot and resolve content display issues, escalating unresolved matters as needed.
• Implement SEO strategies, analytics tracking, and mobile-optimized layouts to enhance user engagement.
• Ideate and execute A/B tests using Adobe Target to analyze user behavior and refine content strategies.
• Identify and communicate industry trends to maintain best-in-class digital experiences.
• Ensure compliance with web accessibility standards and responsive design principles.
• Review creative assets for adherence to design standards and style guidelines.

Senior Content Producer Key Responsibilities & Duties

• Author and publish content using AEM for websites, mobile apps, and marketing channels.
• Collaborate with stakeholders to ensure superior user experiences and adherence to branding guidelines.
• Implement SEO strategies and analytics tracking to optimize content performance.
• Troubleshoot and resolve content display issues, escalating unresolved matters as necessary.
• Conduct A/B testing with Adobe Target to refine content strategies and enhance user engagement.
• Identify and integrate new merchandising approaches and component functionalities.
• Stay updated on industry trends and communicate insights to the team for consistent authoring practices.
• Ensure compliance with web accessibility standards and responsive design principles.
• Review and approve creative assets for compliance with design standards and best practices.

Senior Content Producer Job Requirements

• Bachelor of Arts (BA) degree in a relevant field.
• Minimum of 3 years of experience in content authoring with Adobe Experience Manager (AEM).
• Proficiency in HTML, CSS, graphic design, and Photoshop editing.
• Familiarity with web accessibility standards (ADA) and responsive design principles.
• Demonstrated understanding of web content management systems and digital marketing strategies.
• Ability to collaborate effectively with cross-functional teams and stakeholders.
• Strong analytical skills to implement and evaluate A/B testing results.
• Excellent troubleshooting and problem-solving abilities for content-related issues.
• Commitment to staying updated on industry trends and best practices.