Marketing Operations

Marketing Operations Overview

• The Marketing Operations role focuses on managing integrated marketing calendars and facilitating cross-functional requests for a dynamic organization.
• Support marketing teams in optimizing campaigns, launches, events, and lifecycle programs across diverse channels and audiences.
• Identify and mitigate risks, blockers, and conflicts to ensure seamless project execution and timely delivery.
• Collaborate with marketing leaders to enhance resource allocation, sequencing decisions, and operational efficiency.
• Leverage technology and AI applications to improve planning, execution, and measurement processes.
• Contribute to the development of repeatable processes that enhance team effectiveness and productivity.
• Work in a hybrid environment with potential for permanent placement based on performance and organizational needs.
• Engage in a fast-paced setting during peak operational periods, ensuring critical milestones are met.

Marketing Operations Key Responsibilities & Duties

• Manage integrated marketing calendars, coordinating campaigns, events, and content milestones.
• Facilitate intake and prioritization of cross-functional requests, ensuring clarity in commitments and decisions.
• Prepare and lead decision forums, documenting outcomes, owners, and next steps.
• Identify and address risks, dependencies, and capacity conflicts proactively.
• Collaborate with marketing leaders to refine resource allocation and sequencing strategies.
• Implement process improvements and technology solutions to enhance team operations.
• Drive progress and accountability across complex, cross-functional programs.
• Synthesize information from multiple teams to inform decisions and actions.

Marketing Operations Job Requirements

• Bachelor of Arts (BA) degree with 7-10 years of relevant experience in marketing operations or strategy.
• Proven expertise in managing cross-functional programs and optimizing marketing campaigns.
• Strong understanding of planning, launching, and measuring marketing initiatives across channels.
• Experience in improving operational processes and implementing technology solutions.
• Exceptional communication skills, with ability to engage senior stakeholders effectively.
• Demonstrated ability to synthesize information and drive actionable decisions.
• Comfortable working in hybrid environments and adapting to dynamic organizational needs.
• Bias towards action, accountability, and continuous improvement in fast-paced settings.