Director of Marketing and Partnerships

Responsibilities:

·     Develop and execute comprehensive marketing strategies to drive ticket sales, museum traffic, memberships, and digital content engagement

·     Lead seasonal membership drive initiatives in partnership with the Membership team

·     Serve as the primary liaison with creative agencies and in-house teams

·     Oversee the development of creative briefs, ensuring alignment with brand identity

·     Manage the entire creative process from concept to execution, including TV, radio, digital, print, and outdoor advertisements

·     Cultivate relationships with key media outlets, cultural institutions, tourist organizations, and community groups

·     Analyze KPIs and ROI to make data-driven recommendations for future campaigns

·     Optimize digital content strategies to increase views and engagement across platforms

·     Support efforts to shape and maintain the organization’s brand identity

·     Ensure consistency across all marketing materials and touchpoints

·     Oversee all aspects of partnership accounts, from contract negotiation to execution

·     Utilize data insights to tailor marketing and promotional activities

·     Work closely with various departments including Membership, Legal, Finance, and Creative Services

·     Develop and manage marketing budgets to ensure optimal resource allocation

·     Track expenses and ROI for all marketing initiatives

Qualifications:

·        Bachelor's degree required

·        Demonstrated success in brand building, both domestically and internationally

·        Proficiency in data analysis and performance metrics

·        Ability to thrive in a fast-paced, collaborative environment

·        Willingness to travel and work flexible hours as needed

·        10+ years of marketing experience in media, entertainment, or sports industries

·        Proven track record in developing revenue-driving marketing and sales campaigns

·        Strong leadership skills with ability to influence at the C-suite level

·        Exceptional project management and client service orientation

·        Innovative thinker with a pulse on cutting-edge industry trends

·        Excellent communicator with outstanding written and verbal skills

·        Bilingual in Spanish (strongly preferred)