Businesses are Seeing the Value of Blockchain

You’re reading this because all over the world IT professionals are at work keeping the internet’s vast array of routers, servers, switches and other equipment functioning.

Unless you work for a telecom or one of the organizations that plays a role in keeping the internet operating, chances are you’ll never meet these network engineers and system administrators.

But you know the guy or gal who fixes your computer problems when you call. Even if you’ve never met them in person, you’ve come to rely on them to be there when you say “Help!”

These are the unsung tech heroes we recognize today on IT Professionals Day. And never before have we all had so much to thank them for.

When the COVID pandemic closed offices across the world, IT professionals made it possible for employees to work from home.

Their round the clock work keeps us in touch with friends and family, enables students to attend class remotely, and makes it possible for us to consult a doctor by video from home.

As SolarWinds, founder of National IT Pro Day in 2015, says, “The success of organizations during the reality of an unprecedented global pandemic is due in large part to IT pros’ preparedness and ability to adapt and manage through substantial change. We didn’t know it at the time, but all your training, ideas, and skillsets were leading up to this year’s events, which saw entire organizations rely on IT teams to keep their business up and running.”

We at Green Key Resources join with the millions of others in saying thank you to all IT professionals. We are grateful for everything you do. And, to quote SolarWinds, “If we’ve learn anything from our IT pros this year, it’s they’re ready, willing, and able to tackle any challenge head-on.”

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A recent EY Global Consumer Privacy Survey found that the data privacy expectations of consumers are shifting due to the pandemic and the correlating increased reliance on technology in the last year.

The survey was created to help organizations better understand how consumers’ data privacy needs are evolving by examining their attitudes towards sharing personal data and by analyzing the way their behavior is changing.

The survey and the results report addressed three critical questions and guidance for how businesses can navigate these changes:

Question 1: How do consumers expect organizations to handle their data?

The findings – deliver certainty the consumers crave. The survey found that more consumers are concerned about the security of the data they share with a company more than the actual data that is shared.

Yogen Appalraju, EY Canada Cybersecurity Leader summed the finding up saying, “Organizations that want to maximize the collection of personal data need to focus on establishing their data protection and privacy capabilities. Those that cannot provide assurance that data is collected and stored safely may start to see customers go elsewhere.”

Question 2: What do consumers want in exchange for their data?

The findings – tailor offerings to build trust. Consumers want to see a fair exchange of the value your product provides with the data they’ve shared. For example, the survey found that half of millennial consumers say they’re willing to share their browser search history with a large tech company in exchange for a more tailored and personalized online experience. However, older generations like baby boomers believe the lack of control over third-party access to data decreases the amount of trust they place in an organization.

Question 3: How is data privacy shifting for a post-pandemic world?

A unique shift in attitude towards data sharing comes as a direct result of the COVID-19 pandemic. As economies start to reopen, many businesses, schools, and organizations may require the collection of personal information to ensure health and safety. Half of the consumers polled in the survey believe the pandemic has made them more willing to give up personal data if they know it is contributing to research and/or overall community wellness.

Photo by Matthew Henry on Unsplash