06Jun

Is it possible to be too productive?

The short answer is “Yes.” The consequences of overproductivity can be as serious in white collar work as it is in lean manufacturing.

If that surprises you, consider what it means to exceed expectations and not just by doing more than what is expected, but overproducing to such an extent that you sometimes run out of work and feel guilty if you stop to take a breath.

Laura Stack, a productivity professionals, calls overproductivity a “deadly sin.”

Why would someone who’s written more books on productivity than practically anyone and who regularly speaks at conferences about improving productivity warn about being too productive? Because overproductivity on a sustained basis leads to a poor or non-existent work/life balance, it takes a toll on your body to always be running, managers ding you should you ever perform at “normal” speed and burnout forever looms.

“Too much work,” writes Stack, “Can damage your health in many ways, from cardiovascular disability to too little sleep, a poor diet, dehydration, and more .”

If that isn’t enough, your co-workers will come to resent you, since they’ll be pushed by the boss to perform at your pace. When you need their help on some task how likely do you suppose they’ll be to come to your aid?

“Like a nova that briefly outshines, if you overproduce too long, you may burn out, whereupon you’re useless, not just to yourself but to everyone. And in the modern business environment, an underperforming asset, even a human one, is unlikely to last long,” says Stack.

The point of this post isn’t to dissuade anyone from working hard and being productive. Instead, learn to pace yourself so you can perform well, sustain quality and be as productive next week, next month and next year as you are today.

Image by mohamed Hassan

[bdp_post_carousel]

Retail Marketers Get New Trends Tool

Facing tighter digital media budgets even as consumers spend more time online than ever, marketers have a new tool to help them spend those fewer dollars more effectively.

Google’s new Rising Retail Categories lists the fastest-growing product categories based on what users search for. With the interactive tool a marketer can drill down by category, locale and week, month or year to see what’s trending and the top search terms being used.

For May, the top retail categories had a 200% increase over the month before. Topping the list are “Golf bag accessories.” By far, the top search query is “golf push cart” with the biggest volume of searches coming from Michigan, Illinois, California and New York.

For the week of Mother’s Day, greeting cards was the top retail search category and “happy mother’s day” the top increasing query.

Announcing the launch of the Rising Retail Categories, Google Product Manager Pallavi Naresh said that marketers have long used Google Trends to understand consumer interests and discover how they are changing. “Since COVID-19 began, we’ve heard from our retail and brand manufacturing partners that they’re hungry for more insights,” she said.

“But if they don’t know what to look for, there isn’t an easy way to understand which product categories are gaining in popularity, and might pose an opportunity,” Naresh said, explaining Google launched the new tool to make it easier for marketers and retailers to know at a glance what product-related categories are the fastest growing in search.

Marketers will still look to Google Trends for insight to products that don’t make the Rising Retail Categories list. Bigger businesses and marketers with more ample budgets also have numerous marketing services available to them, which a broader perspective and greater depth on consumer search and buying intent.

While the new tool is modest in the amount and type of product trend data it offers, it is one more tool in the toolbox the search giant’s ThinkWithGoogle provides for free, making it especially attractive to small businesses and tight-budget retail marketers.

Photo by NeONBRAND on Unsplash

[bdp_post_carousel]

Majority of Employers Still Honoring Job Offers and Internships

There’s some good news for college students anxious about their summer internships. Almost two-thirds of employers intend to go ahead with them. The same is true for the jobs they offered to graduating seniors.

A survey by the National Association of Colleges and Employers found 64% of employers are not revoking their offers of full-time or internship employment. They may shift the start date and 29% expect to move interns to a virtual program, but only 15% are reducing the number.

The survey did find about a quarter of employers were considering what to do about the offers they made, given that no one is certain what will happen in the next several weeks.

Even if they decide to make cuts, there’s no reason to despair, says Green Key’s Clare Wright. There are companies still hiring. In fact, the dearth of campus recruiting has created opportunities.

“Smaller firms will have a chance to snap up those high caliber candidates who are eager to get working right out of school.”

Katelin Carbon, who as Green Key Resources’ Recruitment Director focuses on healthcare, says jobs are available for new grads in physical and occupational therapy and as speech language pathologists.

“Given all that is happening,” she add, “There is a huge need” for RNs especially in ICUs and emergency rooms, and for respiratory therapists, where there is a severe shortage.

“We encourage new grads to upload their resumes to job boards – Careerbuilder, Monster, ZipRecruiter, LinkedIn.”

Add Handshake to that list, adds Wright, who says, it is “an excellent resource for both college students and employers looking to hire.”

Especially for employers who do have internships and jobs to offer, Wright recommends being more proactive and creative in recruiting.

“Employers should reach out to colleges who are currently holding virtual career fairs and offering online career counselling to seniors,” she says. “Companies should invest heavily in their social media presence as well as hiring through their own staff networks – everyone will know someone affected by this pandemic so word of mouth networking will be strong.”

Wright, an Executive Director with a focus on office support, adds that Green Key Resources may be able to help.

“We are always ready and willing to talk to recent grads. While most clients like to see some relevant internship or corporate experience, often companies will look to grads with any kind of work experience such as summer jobs, or customer service.”

Wright, who graduated college in 2009 during the worst recession since the Depression, has some words of encouragement for college students: “Try to breathe. The job market will bounce back.

“This will not be the graduation that you expected, but it will be okay. You might not end up in your dream job right away, but make connections, create a LinkedIn page, network, temp, finish up school strong, use your college career department, attend a virtual career fair that many colleges are hosting, focus on sectors that are hiring right now — healthcare, tech, pharma, e-commerce are all still hiring.”

Photo by Firmbee.com on Unsplash

[bdp_post_carousel]