06Jun

Before you send out that survey or report or memo no one will pay attention to, do what psychologist Randy Garner did and attach a Post-it to the cover with a quick personal note. You’ll be surprised at the response it gets.

Garner did that just in a series of experiments, doubling his response rate to a survey. The psychology professor at Texas’ Sam Houston State University found that the mere presence of a Post-it on the cover page prompted substantially more responses. Adding a personal note to it increased responses even more. And those who got the personal Post-it were faster to return the survey and were more complete in their written comments.

Even when he tested to see if survey length would have an effect, Garner found that a personal message on the sticky note upped the response rate by 500%. While a 5 page survey got a higher response rate among all three groups — no Post-it, Post-it no message and personalized Post-it — adding just a sticky note alone improved the return rate from 13% (no Post-It) to 40%.

In reporting his research in the Journal of Consumer Psychology, Garner said, “These results suggest that the Post-it generally tends to operate at a somewhat subtle level. When the task is more demanding, however, the personalized Post-it appeal may call greater attention to the personal nature of the request and figures more prominently in a decision to complete the task.”

Discussing the implications of the experiments for business in a Harvard Business Review article, author and psychologist Kevin Hogan said adding the sticky note, even without a message, personalized the appeal creating a “sense of connection, meaning, and identity.”

Garner’s experiments, Hogan observed, showed that “if a task is easy to perform or comply with, a simple sticky note request needs no further personalization. But, when the task is more involved, a more highly personalized sticky note was significantly more effective than a simple standard sticky note request.”

It’s a good lesson the next time you want people to notice and act on that report or memo. Simply add a Post-it and a quick note.

And to make it even more personal and more effective, Hogan says, “Adding the person’s first name at the top and your initials at the bottom causes significantly greater compliance.”

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COVID’s Impact on Nursing Education

Among the frontline workers of the COVID pandemic none have been more lauded than nurses. They’ve been applauded by thousands of grateful apartment dwellers, letters of thanks hang by the hundreds in break rooms and they’ve been treated to more pizzas than a victorious high school football team.

Less noticed by most of us, however, is how COVID-19 is changing the profession. Most notably for RNs and LPNs has been the relaxation of state licensing rules, enabling nurses in one state to more easily practice in another.

States that are part of the Enhanced Nursing Licensure Compact (which replaced the original compact in mid-2017) already allowed inter-state practice. But two of the largest states – California and New York – are not part of the compact. Neither are 13 other states and territories, according to Nurse.org.

Yet as the seriousness of the outbreak became apparent every state, territory and the District of Columbia declared an emergency so nurses licensed elsewhere could practice anywhere. Now, as the crisis is easing, non-compact states are rethinking their position about joining.

The pandemic’s most profound impact may be on nursing education. Most states permitted students to take on certain nursing duties without being licensed. Many alsowaived their hands-on clinical requirements allowing schools to substitute telework and simulations so their students would remain safe and still graduate.

In an interview with Health Leaders, Betty Nelson, dean of the School of Nursing & Health Sciences at Capella University, said COVID’s “most prominent challenge is our ability to provide learning experiences in clinical settings.”

She noted that while nursing programs nationwide have “maximized the use of high-fidelity simulations and virtual experiences,” Nelson says, they are not a complete replacement for human patient interaction. “The threshold can be raised higher, but hands-on patient care experience is necessary.”

With the risk of contagion still high and clinical opportunities in short supply even before the pandemic, nursing programs have yet to resolve the balance. Boards of nursing across the country have taken steps to help, allowing simulated clinical experience to account for more than the usual 50% of their training. Maryland, for example, said it would accept simulations “in place of students going to clinical sites.”

Most of these waivers and substitutions were announced early in the pandemic. As of the most recent update from the National Council of State Boards of Nursing most are still in effect and likely to remain so for the time being.

These changes, though temporary now, may lead to permanent changes in nursing standards, suggests Nelson.

“The strain on clinical site access set against the rising need by nursing schools for clinical site access, requires accreditors and regulators to evaluate standards and requirements relative to a safe balance between in-person patient care experiences and remote and simulated patient care experiences.”

Photo by Macau Photo Agency on Unsplash

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