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The Pandemic Is Altering Data Privacy Expectations

06Jun
Green KeyInformation Technology

A recent EY Global Consumer Privacy Survey found that the data privacy expectations of consumers are shifting due to the pandemic and the correlating increased reliance on technology in the last year.

The survey was created to help organizations better understand how consumers’ data privacy needs are evolving by examining their attitudes towards sharing personal data and by analyzing the way their behavior is changing.

The survey and the results report addressed three critical questions and guidance for how businesses can navigate these changes:

Question 1: How do consumers expect organizations to handle their data?

The findings – deliver certainty the consumers crave. The survey found that more consumers are concerned about the security of the data they share with a company more than the actual data that is shared.

Yogen Appalraju, EY Canada Cybersecurity Leader summed the finding up saying, “Organizations that want to maximize the collection of personal data need to focus on establishing their data protection and privacy capabilities. Those that cannot provide assurance that data is collected and stored safely may start to see customers go elsewhere.”

Question 2: What do consumers want in exchange for their data?

The findings – tailor offerings to build trust. Consumers want to see a fair exchange of the value your product provides with the data they’ve shared. For example, the survey found that half of millennial consumers say they’re willing to share their browser search history with a large tech company in exchange for a more tailored and personalized online experience. However, older generations like baby boomers believe the lack of control over third-party access to data decreases the amount of trust they place in an organization.

Question 3: How is data privacy shifting for a post-pandemic world?

A unique shift in attitude towards data sharing comes as a direct result of the COVID-19 pandemic. As economies start to reopen, many businesses, schools, and organizations may require the collection of personal information to ensure health and safety. Half of the consumers polled in the survey believe the pandemic has made them more willing to give up personal data if they know it is contributing to research and/or overall community wellness.

Photo by Matthew Henry on Unsplash

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You’ve just been tapped to lead a development team on a new project. It’s a sign of the company’s confidence in you and the opportunity you’ve been wanting for a while.

Now that you’re back at a workstation, reality is setting in. What do you need to get your team on board and rowing together?

In a word, it’s leadership. And that has far less to do with your coding skills than your ability to communicate, motivate and collaborate. Your team will look to you for guidance in setting priorities, advocating for them up the food chain, and working with them to solve problems.

“In today’s world,” says The Ohio State Engineer Magazine, “It is essential for an engineer to possess strong communication skills; it is the biggest determiner of success in the modern engineer’s professional career.” This goes double for project leads and managers.

Clear communication starts with knowing the details of the project, defining the end goals clearly, assigning roles and setting expectations. Clarity is essential, so even when you see nodding heads, don’t assume everyone understands. Ask for discussion. A diplomatic way of ensuring your team understands what needs to be done is ask if the process and goals are realistic; does anyone see any potential problems. Invite pushback on the timeline.

Besides uncovering misunderstandings or communication gaps, you’ll demonstrate your openness to disagreement and differing points of view. Creating an environment of psychological safety is the single most important component of team success, according to Google, which exhaustively studied team leadership.

A Slack blog post describes how a team lead creates psychological safety:

  1. An empathetic approach – “Strive to read your teammates. Are they content, stressed out or struggling?… Aiming to empathize with their point of view is key to gaining their trust.”
  2. Practice active listening – This means listening to understand what the person is saying rather than thinking of how we will respond.
  3. Avoid finger pointing – Constructive feedback is helpful. But blaming does nothing good. When problems arise — and they always do — focus on how to solve them. Involving the team in finding solutions is often a smart way to find creative ways to resolve problems.
  4. Be humble – When you make a mistake, admit it. When you’ve been short with someone, apologize. Say “please” and “thank you” often.

Image by Free-Photos from Pixabay

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Now organizations in sectors well beyond the pioneers in finance are investing in blockchain to protect data, decentralize processes and facilitate asset and data transfer.

“It’s an appealing model for many sectors, promising transparency and trust as it helps make value exchange possible,” says a SmartBrief article. Although focusing mostly on the financial sector, which is where blockchain found its earliest uses, the article mentions the steady creep of the technology into other industries and even slowly becoming commoditized as “blockchain as a service.”

“Amazon and Microsoft both currently offer BaaS, and enterprises as well as startups are taking advantage of it,” says SmartBrief. Citing a Gartner survey of CIOs, the article notes that “60% expected their firms to start or continue adopting blockchain-based technology between now and 2023.”

Earlier this year, Deloitte issued a blockchain trends report. Besides describing the evolving technology and the features each different approach offers, Deloitte found that some of the fastest growth in blockchain investments was coming in such unexpected industries as professional services – a sector that includes the staffing and employment industry – and energy and resources. In each of those 38% and 43% respectively of the firms surveyed were spending at least $5 million each on blockchain initiatives.

Not unexpectedly, the largest percentage of businesses investing in blockchain were in technology, media and telecom.

“More organizations in more sectors — such as technology, media, telecommunications, life sciences, health care, and government — are expanding and diversifying their blockchain initiatives,” Deloitte observes.

Like the financial sector, life sciences and health care deal with highly sensitive medical data they must protect or face legal consequences. Those two sectors are where blockchain “can have a more immediate and meaningful impact,” says Deloitte. They are in an industry, the report explains, “In which data transparency, speed of access, immutability, traceability, and trustworthiness can provide the information necessary for life-altering decisions.”

Interestingly, Gartner assigns a similar importance – not life or death, but still vital – to blockchain’s value to media.

“Organizations and governments are now turning to technology to help counter fake news, for example, by using blockchain technology to authenticate news photographs and video, as the technology creates an immutable and shared record of content that ideally is viewable to consumers,” Gartner said.

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