11Aug

What is an exit interview?

If there’s anything your organization shouldn’t underestimate, it’s the importance and benefit of offering exit interviews to departing employees. An exit interview is simply a conversation conducted with an employee prior to them leaving the company.

Benefits of exit interviews

Most importantly, exit interviews offer the opportunity to gather insight on what is prompting employees to leave, as well as new perspectives on what the company could improve on moving forward. These discussions will vary from person to person, as many people are moving on solely for newer opportunities or higher salaries. However, if an employee is leaving because of a negative experience, an exit interview not only allows them to express their thoughts and feelings, but provides the ability to correct any issues within the organization to which you previously unaware.

Exit interviews can also be a time to tie up loose ends with a departing employee, which eliminates any questions or confusion following their last day. For example, finishing up paperwork, establishing their final paycheck, and thanking them for all their hard work at the company, while also wishing them luck on their future endeavors.

Questions to ask

A few questions to consider when conducting an exit interview include:

  • “What prompted you to seek other employment?”
  • “How would you describe management at our company?”
  • “What was your favorite part about working here?”
  • “What do you think our company could improve on?”
  • “Are there any concerns about working at this company you’d like to share?”
  • “Do you feel you had what you needed, such as equipment, resources, training, and technology, to perform your job effectively?” 

If you’re an employer or work in Human Resources, be sure to have these questions prepared ahead of time and to always respond to the employee with respect and well wishes as they move forward.

Mar 21, 2024

Tips for Creating Effective Corporate Videos for Social Media

In a previous article, we explored the definition of corporate video and delved into its numerous benefits for businesses looking to engage with their audience on social media. Now that we understand the importance of corporate videos, let’s dive deeper into how you can create impactful videos that resonate with your audience and drive results on social media platforms.

Know your audience

Building on the foundation of understanding your audience, take the time to delve deeper into their preferences, interests, and behaviors. What type of content resonates with them? What challenges are they facing? Tailor your video content to address their specific needs and pinpoints.

Keep it concise

With the abundance of content vying for attention social media feeds, it’s essential to keep your corporate videos concise and focused. According to LinkedIn, “…less is more. Keep your videos short, and avoid making them too long or complicated. The ideal length of a video is between 30 seconds to two minutes.”

Craft a Compelling Story

Great corporate videos go beyond mere promotion and tell a story that captivates viewers and evokes emotion. Whether it’s sharing a customer success story, highlighting your company’s values, or showcasing the impact of your products or services, storytelling can help forge a deeper connection with your audience.

Prioritize Quality

Invest in high quality production equipment and ensure that your videos are well-shot, well-lit, and well-edited. Quality matters, and poor production values can detract from your message and undermine your brand’s credibility.

Include a Strong Call to Action

LinkedIn notes, “Every corporate video should have a call-to-action (CTA). This could be asking viewers to visit your website, sign up for a newsletter, or follow you on social media. Make sure that your CTA is clear and that it aligns with the goal of your corporate video.”

By following these tips and best practices, you can create effective corporate videos that resonate with your audience, drive engagement, and ultimately, achieve your business objectives on social media. With careful planning, creativity, and a focus on delivering value, your corporate videos can become powerful tools for building brand awareness, fostering customer loyalty, and driving business growth.