04Oct

Knowing what not to say during a salary negotiation is just as important as having the right strategies and being prepared for the discussion. In this article we’ll highlight a few things you should not say when negotiating salary.

“What does this job pay?”

Asking this question at the start of a salary negotiation suggests that you haven’t done your research. This may indicate to your hiring manager that you are disinterested in the role. 

“I’m currently making…”

This is a tricky question as sharing this information can box you in during the salary negotiation process. Disclosing what you currently make and even your desired salary early in the process could undermine your ability to negotiate a fair and competitive offer. Furthermore, what you’re currently making may not accurately reflect your skills, or the current industry trends.

Glassdoor shares some interesting insights on this and many other things you should not say during a salary negotiation.

‘No’ and other negative words

Avoiding negative words is essential as it helps foster a collaborative and constructive atmosphere. Words like ‘no’ can cause tension and potentially damage the relationship with the employer. Instead of ‘no,’ you can opt to say, “I would be more comfortable with…” Ultimately, maintaining a positive attitude contributes to successful negotiation and leaves a favorable impression on the employer.

“Can we try?”

This question may weaken your position and convey uncertainty. It also implies that you may accept less than what you truly desire. Which is why it is important to conduct research, and prepare to assertively state your desired compensation, to convey your value and determination to secure fair compensation.

Mar 21, 2024

Tips for Creating Effective Corporate Videos for Social Media

In a previous article, we explored the definition of corporate video and delved into its numerous benefits for businesses looking to engage with their audience on social media. Now that we understand the importance of corporate videos, let’s dive deeper into how you can create impactful videos that resonate with your audience and drive results on social media platforms.

Know your audience

Building on the foundation of understanding your audience, take the time to delve deeper into their preferences, interests, and behaviors. What type of content resonates with them? What challenges are they facing? Tailor your video content to address their specific needs and pinpoints.

Keep it concise

With the abundance of content vying for attention social media feeds, it’s essential to keep your corporate videos concise and focused. According to LinkedIn, “…less is more. Keep your videos short, and avoid making them too long or complicated. The ideal length of a video is between 30 seconds to two minutes.”

Craft a Compelling Story

Great corporate videos go beyond mere promotion and tell a story that captivates viewers and evokes emotion. Whether it’s sharing a customer success story, highlighting your company’s values, or showcasing the impact of your products or services, storytelling can help forge a deeper connection with your audience.

Prioritize Quality

Invest in high quality production equipment and ensure that your videos are well-shot, well-lit, and well-edited. Quality matters, and poor production values can detract from your message and undermine your brand’s credibility.

Include a Strong Call to Action

LinkedIn notes, “Every corporate video should have a call-to-action (CTA). This could be asking viewers to visit your website, sign up for a newsletter, or follow you on social media. Make sure that your CTA is clear and that it aligns with the goal of your corporate video.”

By following these tips and best practices, you can create effective corporate videos that resonate with your audience, drive engagement, and ultimately, achieve your business objectives on social media. With careful planning, creativity, and a focus on delivering value, your corporate videos can become powerful tools for building brand awareness, fostering customer loyalty, and driving business growth.