14Dec

As we bid farewell to another year, it’s time to reflect on the wealth of insights and wisdom our agency team has contributed to Green Key Unlocked. From their expert advice, to the trends they found most rewarding, our journey through the diverse tapestry of experiences has been both enriching and inspiring. Here’s to a year of shared wisdom, unique perspectives, and experiences that defined our agency in 2023.

Green Key Unlocked: The Effect of Tech Layoffs

While the recent layoffs at Spotify, Meta, and Amazon might seem daunting for those working in the industry, this isn’t to say tech opportunities are fading.

“Technology reaches far beyond the big names and is needed in almost every other field. These companies over-hired during COVID, and even with the layoffs, they are still larger than they were pre-pandemic. The IT workforce remains strong,” said Matt Schirano, a newly named Partner leading the Information Technology practice area at Green Key Resources. “Healthcare, finance, hospitality, retail, and other industries all require tech professionals to aid in their online presence and digital platforms.” 

Green Key Unlocked: Data Roles in IT

“Many companies are going to go through migrating their data to different databases and cloud services. This is bringing in roles focusing on security, analytics, and data science. Companies are looking for this expertise,” said Zach Miller, Technical Recruiter on the Information Technology team at Green Key. “The in-demand roles within data analytics and insights used to be more focused on A/B testing, statistical analysis, and tools like Excel. Now, the ability for an analyst to utilize languages like SQL and Python, are what our clients are looking for.” 

Zach suggests that prospective data candidates keep up with these industry trends. The healthcare sector, for instance, has the highest need for privacy and security, and is actively hiring for these roles. In terms of education, anything related to business, computer science, or mathematics is generally required…

Green Key Unlocked: Benefits of Travel Nursing

Victoria Ceballos, Recruiter on the Healthcare New York team at Green Key, mentions that travel nurses are less likely to experience burnout, while also gaining new experience to build their resume. “Every hospital and city functions differently, so they have to able to roll with the punches. But they also get exposed to a variety of different software, demographics, and caseloads as they float between floors.” 

Jon Danko, Director of the Healthcare New York team specializing in case management consulting, adds, “Hiring travel nurses eliminates the need to train someone new. They are seasoned and confident in their skills and are less likely to receive training. Adaptability is the most important trait in a travel nurse.” 

Green Key Unlocked: The Story of Green Key

When Matt KutinAndrew Chayut, and Robert Kahn, first founded Green Key Resources, they knew they didn’t want to name their staffing firm after themselves. “It was so much bigger than us,” Matt mentioned. “We wanted to separate ourselves from other firms where the owners are the face of the company.” 

After much deliberation, they settled upon the color green, which reflected success and freshness. The “key to success” and “resources” idea came naturally, as their goal was to support everyone’s needs at the firm, not just one person’s. 

Green Key Unlocked: Celebrating Pride in Recruitment

It’s important to remain proactive when recruiting potential new hires. For instance, if a candidate has questions on how their identity might effect their experience in the workplace, you must be ready to answer those questions appropriately…According to a survey by Handshake Network Trends, 53% of respondents in Generation Z agree or strongly agree that “they would not apply to a job or internship where they find an employer lacks diversity.” 

Director of Talent AcquisitionBrooke Stemen, elaborates on a crucial way that Green Key employs this practice. “We have woven equality into the Green Key Resources fibers by having nongendered parental leave policies,” she says.

Green Key Unlocked: The Future of Telemedicine & Virtual Healthcare

On May 11th, the COVID-19 pandemic Public Health Emergency (PHE) was declared over. Throughout the pandemic, the healthcare industry adapted to the many transitions and struggles needed in order to sustain emergency responses. One of many was the demand for new digital strategies, which has since resulted in telemedicine, at-home testing, and prescription deliveries. Digital health held a record-breaking year in 2021, banking $21.9 billion, but now that the PHE has come to an end, what is in store for telehealth?

Green Key Unlocked: Interview Tips & Etiquette

Dara Webman, Executive Director in Legal Support at Green Key, says, “Listen carefully, only answer the questions you’re asked and maintain clear, honest communication throughout. It is important to be truthful and present both strengths and weaknesses.  It is not necessary to embellish your skills. Clients are attracted to candidates who present capabilities or expertise as well as areas for growth.” 

Don’t be afraid to ask your own questions. This is important to encourage additional conversation and find out answers to questions that will help the decision-making process.  

Green Key Unlocked: How to Succeed in Payroll Management

As National Payroll Appreciation Week continues on, we wanted to outline the trajectory and career path it takes to succeed in Payroll Management. Many begin as a Payroll Clerk and work their way up to Payroll Manager or Supervisor. But what are the necessary skills and experience needed to grow in this field? We listed what employers are truly looking for when hiring Payroll professionals:

Bachelor’s Degree or certificate

Payroll systems and experience

Compliance knowledge

Additional hard and soft skills

Green Key Unlocked: Mastering Your Healthcare Interview

Staying in the same vein as preparing for success in a tech interview, let’s take a look at how to prepare for a Healthcare interview. Like in the tech industry, landing your dream job in the competitive world of healthcare can be challenging. However, with the right mindset, and through preparation, you too can emerge victorious… Elizabeth Stoler, Principal at Green Key leading the Healthcare New York team stressed the importance of thoroughly preparing for interviews by saying, “The best approach I always tell my candidates to use is to look at the job description for the position you are applying for and have ways you know you have done this job ready to go.” She went on to say, “If you haven’t done every aspect, have examples of similar responsibilities to highlight your skills. Study for every interview!”

Green Key Unlocked: Navigating a Career Transition to Analytics

In the ever-evolving job market, career transitions have become increasingly common. Many professionals have been exploring opportunities for career transitions to the dynamic and high-demand field of data and business analytics. But what does it take to successfully make this career change? Well, we caught up with Justin Nadelman, Director on the I.T., New York team to get some insight into the skills needed to successfully switch careers… Justin noted, “Clients are looking for professionals who have a mix of analytical, technical and soft skills. Additionally, knowledge of cloud-based technology is now in demand.”

Green Key Unlocked: Soft Skills Recruiters Should Have in the Age of AI

There’s no doubt that AI has transformed the recruitment industry by streamlining processes and enhancing efficiency. However, it highlights the importance of recruiters being able to connect and evaluate candidates on a human level. In this article, we explored some of the soft skills that recruiters need to amplify in the age of AI.

Feb 26, 2024

The Essence of Marketing Strategy: Driving Business Success

In the intricate world of business, a marketing strategy serves as the cornerstone upon which companies build their path to success. But what exactly is the marketing strategy, what are the different types of marketing strategies, and how does it work? In this article we’ll explore these questions and delve into the essence of effective marketing strategies.

What is Marketing Strategy?

According to Investopedia.com, “A marketing strategy refers to a business’s overall game plan to facilitate the buying and selling of its products or services. A marketing strategy determines how to reach prospective consumers and turn them into customers. It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion.”

Types of Marketing Strategy

Types of marketing strategies include:

  • Social Media Marketing
  • Search Engine Optimization
  • Pay Per Click (PPC)
  • Email Marketing
  • Content Marketing

How Does it Work?

A marketing strategy functions as a road map that guides all marketing activities and initiatives. It begins with a thorough understanding of the target market – their needs, preferences, and pain points. Based on this understanding, the strategy defines the positioning of the company’s offerings and determines the most effective channels and messages to reach the target audience.

Key components of a marketing strategy include:

Market Segmentation: Identifying and segmenting the target market based on demographics, psychographics, and behavior.

Value proposition: Articulating the unique value that the company offers to its customers and differentiating itself from competitors.

Channel selection: Choosing the most appropriate marketing channels to reach the target audience, such as social media, e-mail marketing, content marketing, or traditional advertising.

Messaging and Creative: Crafting compelling messages and creative assets that resonate with their target audience and communicate the value proposition effectively.

Measurement and Analysis: Establishing key performance indicators (KPIs) to measure the success of marketing efforts and continuously analyzing data to optimize performance.

In conclusion, understanding marketing strategies, its types, and how it works are vital for business success, enabling companies to drive growth and engagement effectively.  

Feb 27, 2024

The Essence of Marketing Strategy: Driving Business Success (Part II)

With a grasp of the fundamental concept of Marketing Strategy, let’s explore its advantages in more detail and uncover the steps to effectively craft one.

Benefits of Marketing Strategies

  • Clear Direction: A well-defined marketing strategy provides a clear roadmap for achieving business objectives. It aligns marketing efforts with overall goals, ensuring that every action contributes to the company’s success.
  • Customer Engagement and Loyalty: A strategic approach to marketing fosters deeper connections with customers. By understanding their needs and preferences, companies can tailor messages and experiences that resonate with their audience, leading to increased engagement and loyalty.

Marketing Stratego also highlights a few benefits including:

  • “Increased Brand Awareness: A strong marketing strategy helps increase brand awareness by promoting the business’s products or services to the target audience. This, in turn, leads to more recognition and recall of the brand, which ultimately leads to more sales and customer loyalty.”
  • “Increased Sales and Revenue: A well-designed marketing strategy leads to increased sales and revenue by attracting more customers to the business and increasing their willingness to purchase. This can be achieved through effective targeting, promotions, and other marketing efforts.”
  • “Better Customer Targeting: A good marketing strategy helps businesses understand their target audience and create campaigns that are relevant to them. This leads to more effective and efficient marketing, as businesses are able to reach their target customers more effectively and achieve better results.”
  • “Competitive Advantage: A strong marketing strategy can give a business a competitive advantage by differentiating it from its competitors. By creating unique and effective campaigns, businesses can stand out in their market and attract more customers.”
  • ‘Improved Lead Generation: A good marketing strategy helps businesses generate more leads by promoting the business’s products or services to the target audience. This leads to more opportunities for businesses to convert those leads into customers and increase their revenue.”
  • “Improved Brand Image and Reputation: A well-designed marketing strategy helps improve a business’s brand image and reputation by creating positive associations with the brand. This, in turn, leads to increased customer loyalty, as customers are more likely to do business with a brand they view positively.”
  • “Increased Market Share: A strong marketing strategy helps businesses increase their market share by attracting more customers and retaining existing ones. This, in turn, leads to increased revenue and growth for the business.”
  • “More Effective Use of Resources: A good marketing strategy helps businesses make the most of their marketing budget and resources. By identifying the most effective channels and campaigns, businesses can maximize their return on investment and achieve better results.”
  • “Better Return on Investment (ROI): A well-designed marketing strategy helps businesses achieve a better return on investment by increasing sales and revenue and maximizing the use of resources. This, in turn, leads to increased profitability and growth for the business.”

Now that we’ve highlighted the benefits of a marketing strategy, lets’ explore the process of creating an effective one.

According to Hubspot.com, here are the eight steps a company should take during the marketing strategy process:

  • Conduct market research: “…you need to gather useful data for making informed decisions. Market research is like playing detective, but instead of solving crimes, you’re uncovering juicy details about your customers. Market research will help your businesses make data-driven decisions for your marketing strategy. It also makes it easier to understand your target market, find gaps, and make the most of your resources.”
  • Define your goals: What do you want to achieve through your marketing efforts? Whether it’s increasing brand awareness, driving sales, or diversifying your customer base, well-defined goals will guide your marketing strategy.”
  • Identify your target audience and create buyer personas: To create an effective marketing strategy, you need to understand who your ideal customers are. Take a look at your market research to understand your target audience and market landscape. Accurate customer data is especially important for this step…”
  • Conduct competitive analysis: To begin your competitive analysis, start with your top competitors. Reviewing their websites, content, ads, and pricing can help you understand how to differentiate your brand. It’s also a useful way to find opportunities for growth.”
  • Develop key messaging: Craft compelling massages and creative assets that effectively communicate your value proposition and resonate with your audience. Ensure consistency in messaging across all channels to build brand recognition and trust.
  • Choose your marketing channels: You know what you have to say, now decide on the best marketing channels for your message. Your top goal for this stage of your strategy is to align your channel choices with your target persona’s media consumption habits. Start with media channels you’re already using. Then, consider a mix of traditional and digital channels such as social media, TV, email marketing, podcast ads, SEO, content marketing, and influencer partnerships. To streamline this process, think of your assets in three categories — paid, owned, and earned media.”
  • Create, track, and analyze KPIs: At this stage, you’ll shift from marketing detective to numbers nerd. With a little planning and prep, your analytics can unveil the mysteries of marketing performance and unlock super insights. Review your strategy and choose measurable KPIs to track the effectiveness of your strategy. Create a system that works for your team to collect and measure your data.”
  • Present your marketing strategy: A finished marketing strategy will pull together the sections and components above. It may also include: Executive Summary, Brand Identity, and a Marketing Plan and Tactics”