24Jan

Welcome back to #WeAreGreenKey, where we shine a spotlight on our powerhouse agency team.   

We met up with Samantha Desena, Recruiter at Green Key on the Accounting and Finance team. Samantha started her career at Green Key almost 2 years ago, when she transitioned to agency recruiting.  

How did you get started in recruiting?  

I started off my recruiting career as an internal recruiter within the finance field and I was solely recruiting for one job all the time. I loved interacting with people in that capacity and being able to help them find a new career but after a while I started feeling siloed and the day to day became very mundane. So, I started looking into agency recruiting, and I found out that it’s kind of this whole other world where there are different jobs that you’re working on at once and they could all be completely different. So that’s kind of how I fell into agency recruiting and joined Green Key. When I started here, they were opening the Morristown NJ office, so I jumped on that, and I got in contact with Pat Friel. This is my first agency experience and I love it. It’s ever changing, always interesting, never boring. I feel like every week is a different challenge. I’m really happy I found agency recruiting.  

What do you find the most rewarding about your work? 

The most rewarding thing about the work I do is interacting with people and just being able to take people where they’re at and help them get on a path to where they want to be. Whether they’re in public accounting or they’re in an industry role and really want to be a controller down the line or really want to get into a fund, we can be the career advisor that shows them what the path will need to look like to get to their end goal.  

2024 marks 20 years of Green Key, how would you describe your experience since starting your career with the team? 

It’s interesting to be on a team where everybody’s at a different point in their recruiting career and their time with Green Key. We have people who’ve been at Green Key for all of 20 years. We have people who have been at Green Key for 1-3 years and everyone comes from such different backgrounds. We have a ton of people on our team who started as accountants or CPA’s then you have people like me who are two years into the working world and have a communications degree. It is awesome to have the same opportunity regardless of my educational background. It’s a role that comes down to your drive and your personal goals. I think that’s super cool.  

Are there any challenges you foresee for candidates in the year ahead and what advice would you give to them to navigate the challenges?  

I would just tell them that if they were considering leaving their current job, they should reach out to us before putting in their notice so that way we can help them set up a game plan to find their next opportunity. It is hard to stay in a job that you are unhappy or mistreated in but it is even harder to find the job you really want when unemployed. We see really good candidates struggling with this and it can be discouraging for them. So, hold off and get in contact with a recruiter and talk about what your timeline is and we will help you find something new ASAP. 

What are you and your team’s goals for 2024? 

Our goals as recruiters are to bring in new business but also to continue building the relationships we have with our clients and candidates. And as a team in NJ, I think a goal we have is to grow our office. When I started, we were about 3 people in NJ and now we are 6! It would be cool for us to grow the office as big as some of our other offices like in Pittsburgh or NYC.  

Mar 21, 2024

Tips for Creating Effective Corporate Videos for Social Media

In a previous article, we explored the definition of corporate video and delved into its numerous benefits for businesses looking to engage with their audience on social media. Now that we understand the importance of corporate videos, let’s dive deeper into how you can create impactful videos that resonate with your audience and drive results on social media platforms.

Know your audience

Building on the foundation of understanding your audience, take the time to delve deeper into their preferences, interests, and behaviors. What type of content resonates with them? What challenges are they facing? Tailor your video content to address their specific needs and pinpoints.

Keep it concise

With the abundance of content vying for attention social media feeds, it’s essential to keep your corporate videos concise and focused. According to LinkedIn, “…less is more. Keep your videos short, and avoid making them too long or complicated. The ideal length of a video is between 30 seconds to two minutes.”

Craft a Compelling Story

Great corporate videos go beyond mere promotion and tell a story that captivates viewers and evokes emotion. Whether it’s sharing a customer success story, highlighting your company’s values, or showcasing the impact of your products or services, storytelling can help forge a deeper connection with your audience.

Prioritize Quality

Invest in high quality production equipment and ensure that your videos are well-shot, well-lit, and well-edited. Quality matters, and poor production values can detract from your message and undermine your brand’s credibility.

Include a Strong Call to Action

LinkedIn notes, “Every corporate video should have a call-to-action (CTA). This could be asking viewers to visit your website, sign up for a newsletter, or follow you on social media. Make sure that your CTA is clear and that it aligns with the goal of your corporate video.”

By following these tips and best practices, you can create effective corporate videos that resonate with your audience, drive engagement, and ultimately, achieve your business objectives on social media. With careful planning, creativity, and a focus on delivering value, your corporate videos can become powerful tools for building brand awareness, fostering customer loyalty, and driving business growth.