The hiring market has been dynamic, but the significance of a strong employer brand has remains constant. A robust employer brand is crucial for attracting and retaining talent in a competitive market.
What is employer branding?
According to LinkedIn, “Employer branding is how you proactively manage your employer brand to market your company to desired job seekers. You can do this by showcasing your organization’s unique cultural differentiators and amplifying them to position your company as a desirable place to work.”
Tips to Cultivate a Compelling Employer Brand
In another article, LinkedIn shared ways to enhance employer brand, “Whether you’re focused on attracting qualified candidates or retaining the talent you already have, employer branding can be the make-or-break factor in navigating a topsy-turvy talent market. Surveys have shown that 86% of people would not apply to, or continue working for, a company with a bad reputation — and your employer brand is your reputation among both current and future employees.”
- Streamline Application Process: Make the application process quick and easy by simplifying steps, avoiding unnecessary details.
- Highlight Flexible Work Opportunities: emphasize remote and hybrid work options on your career pages and LinkedIn page. Make it easier for candidates to search for flexible opportunities.
- Optimize Company LinkedIn Page: Use the banner image on the company’s LinkedIn page strategically. This is Key messaging space!
- Showcase company commitments: Use LinkedIn’s commitments feature to highlight your company’s dedication to issues like DEI, sustainability, and social impact. Demonstrate authenticity through content sharing. Afterall LinkedIn noted, “It’s such a top priority that 68% of candidates align their job search to issues they care about, according to LinkedIn research.”
- Spotlight Unique Benefits: Communicate not only the traditional benefits but also highlight unique offerings such as parental leave, career development programs, and student debt assistance.
Investing time in employer branding, even through small steps, can have a significant impact. Encouraging team involvement in these initiatives can further amplify the positive effects on your employer brand.