Marketing Strategies: 2024 Trends and Strategies for Success

29Feb

Blog-2024-Recruitment-Marketing-Strategies-Trends-and-Strategies-for-Success-022824 | Green Key Resources

In our last two articles, we delved into marketing strategies, uncovering what they are, the multiple types, how they work, and finally their benefits and how to successfully create one. In this article, we’ll explore the strategies to be on the lookout for this year.

We should take note that 2023 gave way to several foundational trends including AI and Machine Learning, remote and hybrid work, and virtual hiring just to pinpoint a few. With these innovation trends, there is no doubt that recruiters are leveraging technology more than ever. According to MarketSplash.com, “A staggering 99.2% of employers search for potential candidates on social media platforms.”

So, what are the key recruitment marketing strategies that are anticipated to shape 2024? RecruitDaily.com, listed a few of the strategies we should look out for including:

“Advanced AI Integration in Recruitment: AI is expected to be the driving force behind recruitment optimization in 2024. Recruiters will likely leverage AI to enhance candidate sourcing, with intelligent algorithms analyzing vast data sets to identify ideal candidates.”
“Normalizing Remote and Hybrid Work: The normalization of remote and hybrid work will be a game-changer in recruitment marketing. Companies are expected to showcase their flexibility as a key differentiator in attracting talent, emphasizing the advantages of video conference capabilities in supporting a digital-first approach. With an increased focus on work-life balance, recruiters will adopt and promote digital-first hiring practices, emphasizing the ability to work from anywhere as a major advantage…This has already increased the geographical diversity of applicants by more than 20% as well as the overall competition, meaning that the need for virtual recruitment tools is bigger than ever. Having the right recruitment tools in place is essential for attracting top talent.”
Strategic Employer Branding: A strong emphasis on authentic employer branding will be imperative, focusing on values alignment, transparent communication, and consistency across channels to attract and retain top talent.
Social Media as a Talent Magnet: Social Media will play a crucial role in talent acquisition, with recruiters leveraging platforms for interactive content, live sessions, and community building to foster transparent and relatable workplace imagery.
“Cultivating Inclusive Work Environments: DEI initiatives became more than just a checkbox item. According to research, 76% of job seekers and employees believe that a diverse workplace is important. As the workforce becomes increasingly diverse, recruitment marketing strategies will emphasize inclusivity.”
Data-Driven Recruitment Decisions: Recruiters will increasingly rely on data analytics to inform recruitment strategies, enabling agile adjustments and optimization of resources for maximum effectiveness.
Enhanced Candidate Experience: Personalized and engaging candidate experiences will be paramount, extending from initial contact to onboarding, leaving a positive and lasting impression aligned with company values.
“Video Content Dominance: Video content is set to dominate recruitment marketing in 2024, with a shift towards visual storytelling to engage potential candidates. Recruitment videos can convey company culture, employee testimonials, and behind-the-scenes glimpses into the workplace. Interactive and live video sessions will also become commonplace, offering real-time engagement opportunities. This medium will be especially effective on mobile platforms, where the majority of job seekers are active.”
“Recruitment Automation and Efficiency: Automation will become increasingly sophisticated, with systems handling everything from job postings to initial candidate screening. Recruitment marketing strategies will leverage this automation to increase efficiency and reach, targeting multiple platforms and job boards with a single click.”
“Emphasis on Learning and Development: In 2024, the way companies market their job openings will put a strong spotlight on the chance for workers to learn and grow. Candidates will be on the lookout for places that offer good training and clear ways to move up in their careers. Businesses will meet this interest by showing off their training sessions, paths to higher positions, and a culture that supports ongoing learning.”

Tags: marketing, recruiting, recruitment, strategies, success, trends

employee-benefits-blog | Green Key Resources

General Interest, Green Key News, Worklife

Jun 6, 2023

Employee Benefits for a Supportive Workplace

General Interest, Green Key News, Worklife

Jun 6, 2023

Employee Benefits for a Supportive Workplace

Employee satisfaction doesn’t just start and end at the salary. For a company to really take care of their employees, they have to offer a strong benefit package. Working adults want to feel appreciated and safe; offering specific benefits and wellness programs prove they are valued and protected. In the past, companies have used perks such as game rooms and happy hours to boost workplace morale and culture. But in recent years, it’s become clear that those ideas aren’t what keep people happy.

We’ve summed up a variety of employee benefits that create a supportive and inclusive workplace. It’s important to understand that people just want to feel comfortable. This will lead to a stable environment, reduced turnover rates, and a stronger acceptance within the company.

Leave for all parents

Traditionally, only those who have given birth are offered time off as new parents. However, more and more companies are supporting paternity leave in addition to maternity. The early relationship between a newborn and any parent is crucial for development. LinkedIn says, “Offering gender-neutral parental leave, including leave for parents of newly adopted children, can help contribute to lasting bonds between parents and children in early development while also creating a positive work-life balance.”

Flexible scheduling and work from home opportunities

As we’ve discussed in previous posts, especially in this Green Key Unlocked installment, trusting your employees to get their work done, while adjusting to their own schedules, has become essential. Not every job requires employees to stay behind their desk from 9am to 5pm. Paid time off, floating holidays, leaving early to pick up children, and civic duties such as voting should all be considered here. In fact, many companies have seen an increase in productivity with the option to work at your own pace. It also establishes an element of respect between workers and upper management.

Domestic partner benefits

It’s no surprise that fewer people are waiting to get married these days, or not married at all. The demand for domestic partnership benefits is growing. Offering healthcare plans to those in cohabitation helps to promote an inclusive workplace. As a society, we should always be adjusting to the general way of life. This should also include support of the LGBTQ+ community, especially for any transgender employees who may require medical coverage for surgery and therapy in order to transition.

Family building benefits

LinkedIn also stresses the importance of family building benefits. “For a long time, family-building benefits were limited to fertility tests and, in a few cases, in vitro fertilization. But this family of benefits has expanded into other areas as well, including egg freezing, surrogacy, adoption, and more,” they say. Many couples and families struggle to expand, and these benefits allow them to do so in a seamless process.

Retirement plans

Offering pension plans or 401(k)s allow employees to comfortably prepare for retirement. Indeed stresses, “Retirement benefits can help provide employees a well-organized and reliable way to save money and plan their financial futures for themselves and their families. When employees do retire, they will have a predetermined budget to live on depending on how much money they saved through their employer’s retirement plan or other retirement options they pursued.”

Tuition reimbursement

A huge benefit that employees seek is tuition reimbursement to continue their education. Within reason, companies may offer certain amounts of money for specific courses related to their industry. Indeed says, “Typically, companies set restrictions on course types, ensuring the courses taken relate to their role at the company, or require employees to continue working for a certain amount of time after completing their coursework or degree.”

Remaining accountable

If you’re looking to support your employees and prove their value, consider these benefits and more. In a time when people are moving along if they’re not satisfied, remaining sensitive and competitive will recruit new talent and devote to those who stay.

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