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Home › General Interest › #WeAreGreenKey: Spotlight on Traci Schroeder

#WeAreGreenKey: Spotlight on Traci Schroeder

12Dec
Green KeyGeneral Interest, Healthcare

Welcome back to #WeAreGreenKey, where we shine a spotlight on our powerhouse recruiting team. 

For nearly three years, Traci Schroeder, Recruiter has been a vital team member on our Healthcare team, bringing a wealth of expertise and enthusiasm to her role. Since joining Green Key, she has played a key part in our Healthcare team’s achievements, consistently demonstrating dedication, innovative thinking, and a collaborative spirit. Traci’s ability to connect with clients and top talent has not only driven success but also inspired colleagues. We are thrilled to highlight her journey!

Can you share a bit about your career journey and what led you to become a healthcare recruiter?

I had my first taste of recruiting, specifically in travel nurse recruiting back in 2018. That was my first experience with healthcare recruitment, and I absolutely loved it. I connected very well with the nurses, possibly because I have many nurses in my family, which created a mutual connection. I did that for a couple of years and then had my first child. After which I relocated and took a six-month break. Unfortunately, after stepping away, there were no opportunities in healthcare recruitment where I lived at the time.

I ended up taking a role as director of admissions at a school, which was somewhat like recruiting. I conducted searches for students, did a lot of sourcing and calling, so I still had a taste of recruiting on that side. However, I did more management work in the office. After a few years, I decided I wanted to get back into recruiting. An opportunity came up, and it reignited my passion for recruiting. It worked out perfectly, especially when COVID hit, as I could work remotely. The flexibility was unbelievable, allowing me to work evenings and weekends as needed, especially with small children. That’s what led me back into recruiting.

What do you find most rewarding about your job?

Honestly, I’m a relationship person, so I was initially unsure how the remote world would work for me since I’m used to face-to-face interactions. However, I’ve found it to be almost better in many ways. I’m able to connect with people over the phone or through video interviews, and that relationship-building aspect is still very much there.

Finding the right match for someone is a challenge I’ve always loved, and it’s what brought me back to recruiting. Selfishly, I love the feeling of placing someone in a good company and a job that changes their life. It’s incredibly rewarding to hear their gratitude, sometimes even tears of joy, knowing that I’ve made a positive impact on their life. That’s the coolest part for me.

How do you continue to grow and develop your skills?

I love my team and the collaboration we have. We’re constantly bouncing ideas off each other, exploring new tools, and finding new avenues to pursue. This collaborative environment helps us stay updated with the latest trends and tools, which is especially important when working remotely. I often do my own research to stay informed and improve my skills.

When it comes to research, I don’t rely on any specific publications or websites. I’m a Google person, so I start there and follow the trail to wherever it leads me. Getting creative with sourcing and trying different applications is also important. Our team has experimented with various tools for different positions, especially higher-level roles. Being open to new methods is crucial.

In my current role, I recruit for healthcare positions. When I first started recruiting, I was intimidated by higher-level roles, like physician positions, but after some successful placements and gaining confidence, I now gravitate towards these roles. I find it incredibly rewarding to match the right person with the right job, and I stick with it until I find the perfect fit.

What advice would you give to candidates looking to stand out in the healthcare job market? 

When advising candidates, I always emphasize the importance of keeping their information fresh. This means regularly updating or editing their profiles on platforms like Indeed or LinkedIn. Doing so helps keep them at the top of search results, increasing their visibility.

Another key piece of advice I give is to be very honest on resumes. This can be a tough conversation, but it’s crucial. I’ve had instances where candidates were dishonest on their resumes, and we had to tweak and correct them. This honesty not only helps in the resume stage but also during interviews, as inaccuracies can be called out. Keeping resumes truthful and finding the right way to grab attention is essential.

How do you stay updated on changes and developments within the healthcare industry to better serve your clients and candidates? 

I think this ties into one of the previous questions. A lot of my work involves navigating on my own, but our team is excellent at sharing ideas and bouncing off each other during our calls. One thing I love about my team is that if someone finds success with something, they share it. Even though there’s friendly competition, we all want each other to improve and our team to get better. We try out different ideas and see what works and what doesn’t.

We stay open to different types of positions, including administrative assistants and center administrators, some of which are not healthcare-related but can be at a healthcare facility. This variety keeps things fresh and prevents the work from becoming monotonous. Switching between different types of roles keeps me motivated and engaged.

What sets your team apart from other healthcare recruiting teams? 

I think what sets our team apart from others is that even though we are now a very small team navigating the ups and downs, as there always are in the recruiting world, the people who are here have held strong and we work well together. We keep each other honest and support one another.

While we are competitive, we’re not afraid to share things that help us succeed. This openness probably makes us more competitive because we’re not holding back useful information. Some other teams might not share because it could affect their individual success, but we encourage each other. When someone gets a placement, we celebrate it and keep pushing each other to do better. At the end of the day, we are a team, and we aim for team success, not just individual achievements.

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In the intricate world of business, a marketing strategy serves as the cornerstone upon which companies build their path to success. But what exactly is the marketing strategy, what are the different types of marketing strategies, and how does it work? In this article we’ll explore these questions and delve into the essence of effective marketing strategies.

What is Marketing Strategy?

According to Investopedia.com, “A marketing strategy refers to a business’s overall game plan to facilitate the buying and selling of its products or services. A marketing strategy determines how to reach prospective consumers and turn them into customers. It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion.”

Types of Marketing Strategy

Types of marketing strategies include:

  • Social Media Marketing
  • Search Engine Optimization
  • Pay Per Click (PPC)
  • Email Marketing
  • Content Marketing

How Does it Work?

A marketing strategy functions as a road map that guides all marketing activities and initiatives. It begins with a thorough understanding of the target market – their needs, preferences, and pain points. Based on this understanding, the strategy defines the positioning of the company’s offerings and determines the most effective channels and messages to reach the target audience.

Key components of a marketing strategy include:

Market Segmentation: Identifying and segmenting the target market based on demographics, psychographics, and behavior.

Value proposition: Articulating the unique value that the company offers to its customers and differentiating itself from competitors.

Channel selection: Choosing the most appropriate marketing channels to reach the target audience, such as social media, e-mail marketing, content marketing, or traditional advertising.

Messaging and Creative: Crafting compelling messages and creative assets that resonate with their target audience and communicate the value proposition effectively.

Measurement and Analysis: Establishing key performance indicators (KPIs) to measure the success of marketing efforts and continuously analyzing data to optimize performance.

In conclusion, understanding marketing strategies, its types, and how it works are vital for business success, enabling companies to drive growth and engagement effectively.  

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With a grasp of the fundamental concept of Marketing Strategy, let’s explore its advantages in more detail and uncover the steps to effectively craft one.

Benefits of Marketing Strategies

  • Clear Direction: A well-defined marketing strategy provides a clear roadmap for achieving business objectives. It aligns marketing efforts with overall goals, ensuring that every action contributes to the company’s success.
  • Customer Engagement and Loyalty: A strategic approach to marketing fosters deeper connections with customers. By understanding their needs and preferences, companies can tailor messages and experiences that resonate with their audience, leading to increased engagement and loyalty.

Marketing Stratego also highlights a few benefits including:

  • “Increased Brand Awareness: A strong marketing strategy helps increase brand awareness by promoting the business’s products or services to the target audience. This, in turn, leads to more recognition and recall of the brand, which ultimately leads to more sales and customer loyalty.”
  • “Increased Sales and Revenue: A well-designed marketing strategy leads to increased sales and revenue by attracting more customers to the business and increasing their willingness to purchase. This can be achieved through effective targeting, promotions, and other marketing efforts.”
  • “Better Customer Targeting: A good marketing strategy helps businesses understand their target audience and create campaigns that are relevant to them. This leads to more effective and efficient marketing, as businesses are able to reach their target customers more effectively and achieve better results.”
  • “Competitive Advantage: A strong marketing strategy can give a business a competitive advantage by differentiating it from its competitors. By creating unique and effective campaigns, businesses can stand out in their market and attract more customers.”
  • ‘Improved Lead Generation: A good marketing strategy helps businesses generate more leads by promoting the business’s products or services to the target audience. This leads to more opportunities for businesses to convert those leads into customers and increase their revenue.”
  • “Improved Brand Image and Reputation: A well-designed marketing strategy helps improve a business’s brand image and reputation by creating positive associations with the brand. This, in turn, leads to increased customer loyalty, as customers are more likely to do business with a brand they view positively.”
  • “Increased Market Share: A strong marketing strategy helps businesses increase their market share by attracting more customers and retaining existing ones. This, in turn, leads to increased revenue and growth for the business.”
  • “More Effective Use of Resources: A good marketing strategy helps businesses make the most of their marketing budget and resources. By identifying the most effective channels and campaigns, businesses can maximize their return on investment and achieve better results.”
  • “Better Return on Investment (ROI): A well-designed marketing strategy helps businesses achieve a better return on investment by increasing sales and revenue and maximizing the use of resources. This, in turn, leads to increased profitability and growth for the business.”

Now that we’ve highlighted the benefits of a marketing strategy, lets’ explore the process of creating an effective one.

According to Hubspot.com, here are the eight steps a company should take during the marketing strategy process:

  • Conduct market research: “…you need to gather useful data for making informed decisions. Market research is like playing detective, but instead of solving crimes, you’re uncovering juicy details about your customers. Market research will help your businesses make data-driven decisions for your marketing strategy. It also makes it easier to understand your target market, find gaps, and make the most of your resources.”
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  • “Identify your target audience and create buyer personas: To create an effective marketing strategy, you need to understand who your ideal customers are. Take a look at your market research to understand your target audience and market landscape. Accurate customer data is especially important for this step…”
  • “Conduct competitive analysis: To begin your competitive analysis, start with your top competitors. Reviewing their websites, content, ads, and pricing can help you understand how to differentiate your brand. It’s also a useful way to find opportunities for growth.”
  • “Develop key messaging”: Craft compelling massages and creative assets that effectively communicate your value proposition and resonate with your audience. Ensure consistency in messaging across all channels to build brand recognition and trust.
  • “Choose your marketing channels: You know what you have to say, now decide on the best marketing channels for your message. Your top goal for this stage of your strategy is to align your channel choices with your target persona’s media consumption habits. Start with media channels you’re already using. Then, consider a mix of traditional and digital channels such as social media, TV, email marketing, podcast ads, SEO, content marketing, and influencer partnerships. To streamline this process, think of your assets in three categories — paid, owned, and earned media.”
  • “Create, track, and analyze KPIs: At this stage, you’ll shift from marketing detective to numbers nerd. With a little planning and prep, your analytics can unveil the mysteries of marketing performance and unlock super insights. Review your strategy and choose measurable KPIs to track the effectiveness of your strategy. Create a system that works for your team to collect and measure your data.”
  • “Present your marketing strategy: A finished marketing strategy will pull together the sections and components above. It may also include: Executive Summary, Brand Identity, and a Marketing Plan and Tactics”
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