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Home › General Interest › #WeAreGreenKey: Spotlight on Cara Enright

#WeAreGreenKey: Spotlight on Cara Enright

18Feb
Green KeyGeneral Interest, Pharma

Welcome back to #WeAreGreenKey, where we shine a spotlight on our powerhouse recruiting teams.

Recently, we had the opportunity to meet with Cara Enright, Director on the Pharma team at Green Key. Cara began her journey with Green Key about 11 years ago, right out of college. Initially, she aspired to become a teacher, but during her junior year, she decided to switch her major to community health education. This change in direction eventually led her to a successful career in recruiting at Green Key.

Starting at Green Key without much knowledge about recruiting, Cara quickly adapted and learned the ropes. One of the principals at the company took her under their wing, teaching her everything she needed to know. Over the years, Cara’s dedication and hard work paid off as she gained confidence and experience, eventually being promoted to director. Her journey at Green Key is a testament to her resilience and commitment to personal and professional growth.

Cara’s story is not just about her career progression but also about her passion for helping others. She genuinely cares about the people she places and the companies she works with, always striving to ensure that every move is beneficial for both parties. Her leadership style, which focuses on leading by example and building strong relationships, has been instrumental in her success.

What has your career progression been like, and how did you reach a director-level position?

My career progression has been all about growth and opportunity. Green Key was my first real job out of college, and I moved from North Carolina to New York without knowing much about recruiting. One of the principals and partners at the company became a mentor and taught me everything I know. In my first few years, I gained confidence and experience working with both candidates and clients, which led to my promotion to director.

Interestingly, I originally planned to be a teacher. But during my junior year of college, I interned with someone who now works at Green Key. Watching her in action was fascinating—it was exciting to connect with unique people and learn about the impact companies were making, especially in industries working toward life-changing advancements.

When I graduated, I knew I wanted to pursue recruiting. At first, I thought it would be a temporary path before moving into something like nutrition. But I genuinely enjoyed it, and what started as a short-term plan turned into an 11-year career—and counting!

How has your experience shaped your leadership approach within the pharma team?

When I first started here, I was really shy. Over time, I’ve learned a lot about myself and how I lead. There are so many ways to be a leader, but for me, it’s about leading by example—whether it’s arriving early, staying late, or being open about what I’m working on. My approach is less about giving direction and more about setting the tone through my actions.

I’ve been fortunate to learn from incredible colleagues, each with their own leadership style. One of the principals sets the bar by leading through example, which has influenced me a lot. Another teammate brings such a positive energy to the team, and I try to keep that in mind as well. I’ve also learned the importance of staying up to date on our clients and industries—one colleague is especially great at this, diving deep to truly understand the roles we’re hiring for, which makes a huge difference in conversations.

I’ve taken bits and pieces from all of them to shape my own leadership style, and I’m always learning and evolving.

How has the pharma industry changed since you started your career, and how has your team adapted to those changes?

When I first started, our focus was primarily on SAS and Biostatistics. While we had some roles in areas like regulatory and medical writing, SAS and Biostatistics were really our core focus. As we’ve grown—and especially as the market shifted during the pandemic—we’ve expanded into areas I never expected, like marketing and business development roles.

It’s been exciting to gain a broader understanding of how companies operate and see the full picture of their hiring needs. We’ve been intentional about diversifying our portfolio so we can better support the companies we work with, no matter what roles they need to fill.

What’s a major accomplishment that stands out during your time leading the pharma team?

One major accomplishment that stands out during my time with the team has been my ability to maintain strong relationships with candidates that go beyond helping them find a new role. Even if I wasn’t able to find the perfect match for them, I’ve had candidates reach out years later because they remember having a good relationship with me and want me to help them fill roles on their team. Building that trust and maintaining those relationships has been incredibly rewarding. 

What sets your team apart when it comes to working with clients and candidates in the pharmaceutical sector?

I think what sets our team apart when it comes to working with clients and candidates in the pharmaceutical sector is that we genuinely care about the people we are placing and the companies we work with. We’re not just pushing people to take a job to put money in our pockets. We care about career advancement, whether they’re making more money, and if the move is good for them and their families. 

We move people across the United States, so we take everything into account, like if they have kids who need to change schools or need to find a new church to belong to, or advice on good neighborhoods in the area. We really take a 360 approach. We might know someone in the area who can recommend a soccer program for their kids, or good school districts. We focus on the whole picture recruiting rather than just pushing people into something. 

What excites you most about the future of the pharma team and the industry as a whole?

I am very interested to see how AI impacts everything. Both in recruiting, where AI will impact how we source candidates and help us be more efficient, and in the pharma companies we work for. AI can help them be more efficient, like running trials quicker. Some of the positions we’re recruiting for now even require experience working with AI. It’s going to be very interesting to see how AI changes things and hopefully helps companies bring drugs to market faster.

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In the intricate world of business, a marketing strategy serves as the cornerstone upon which companies build their path to success. But what exactly is the marketing strategy, what are the different types of marketing strategies, and how does it work? In this article we’ll explore these questions and delve into the essence of effective marketing strategies.

What is Marketing Strategy?

According to Investopedia.com, “A marketing strategy refers to a business’s overall game plan to facilitate the buying and selling of its products or services. A marketing strategy determines how to reach prospective consumers and turn them into customers. It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion.”

Types of Marketing Strategy

Types of marketing strategies include:

  • Social Media Marketing
  • Search Engine Optimization
  • Pay Per Click (PPC)
  • Email Marketing
  • Content Marketing

How Does it Work?

A marketing strategy functions as a road map that guides all marketing activities and initiatives. It begins with a thorough understanding of the target market – their needs, preferences, and pain points. Based on this understanding, the strategy defines the positioning of the company’s offerings and determines the most effective channels and messages to reach the target audience.

Key components of a marketing strategy include:

Market Segmentation: Identifying and segmenting the target market based on demographics, psychographics, and behavior.

Value proposition: Articulating the unique value that the company offers to its customers and differentiating itself from competitors.

Channel selection: Choosing the most appropriate marketing channels to reach the target audience, such as social media, e-mail marketing, content marketing, or traditional advertising.

Messaging and Creative: Crafting compelling messages and creative assets that resonate with their target audience and communicate the value proposition effectively.

Measurement and Analysis: Establishing key performance indicators (KPIs) to measure the success of marketing efforts and continuously analyzing data to optimize performance.

In conclusion, understanding marketing strategies, its types, and how it works are vital for business success, enabling companies to drive growth and engagement effectively.  

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With a grasp of the fundamental concept of Marketing Strategy, let’s explore its advantages in more detail and uncover the steps to effectively craft one.

Benefits of Marketing Strategies

  • Clear Direction: A well-defined marketing strategy provides a clear roadmap for achieving business objectives. It aligns marketing efforts with overall goals, ensuring that every action contributes to the company’s success.
  • Customer Engagement and Loyalty: A strategic approach to marketing fosters deeper connections with customers. By understanding their needs and preferences, companies can tailor messages and experiences that resonate with their audience, leading to increased engagement and loyalty.

Marketing Stratego also highlights a few benefits including:

  • “Increased Brand Awareness: A strong marketing strategy helps increase brand awareness by promoting the business’s products or services to the target audience. This, in turn, leads to more recognition and recall of the brand, which ultimately leads to more sales and customer loyalty.”
  • “Increased Sales and Revenue: A well-designed marketing strategy leads to increased sales and revenue by attracting more customers to the business and increasing their willingness to purchase. This can be achieved through effective targeting, promotions, and other marketing efforts.”
  • “Better Customer Targeting: A good marketing strategy helps businesses understand their target audience and create campaigns that are relevant to them. This leads to more effective and efficient marketing, as businesses are able to reach their target customers more effectively and achieve better results.”
  • “Competitive Advantage: A strong marketing strategy can give a business a competitive advantage by differentiating it from its competitors. By creating unique and effective campaigns, businesses can stand out in their market and attract more customers.”
  • ‘Improved Lead Generation: A good marketing strategy helps businesses generate more leads by promoting the business’s products or services to the target audience. This leads to more opportunities for businesses to convert those leads into customers and increase their revenue.”
  • “Improved Brand Image and Reputation: A well-designed marketing strategy helps improve a business’s brand image and reputation by creating positive associations with the brand. This, in turn, leads to increased customer loyalty, as customers are more likely to do business with a brand they view positively.”
  • “Increased Market Share: A strong marketing strategy helps businesses increase their market share by attracting more customers and retaining existing ones. This, in turn, leads to increased revenue and growth for the business.”
  • “More Effective Use of Resources: A good marketing strategy helps businesses make the most of their marketing budget and resources. By identifying the most effective channels and campaigns, businesses can maximize their return on investment and achieve better results.”
  • “Better Return on Investment (ROI): A well-designed marketing strategy helps businesses achieve a better return on investment by increasing sales and revenue and maximizing the use of resources. This, in turn, leads to increased profitability and growth for the business.”

Now that we’ve highlighted the benefits of a marketing strategy, lets’ explore the process of creating an effective one.

According to Hubspot.com, here are the eight steps a company should take during the marketing strategy process:

  • Conduct market research: “…you need to gather useful data for making informed decisions. Market research is like playing detective, but instead of solving crimes, you’re uncovering juicy details about your customers. Market research will help your businesses make data-driven decisions for your marketing strategy. It also makes it easier to understand your target market, find gaps, and make the most of your resources.”
  • “Define your goals: What do you want to achieve through your marketing efforts? Whether it’s increasing brand awareness, driving sales, or diversifying your customer base, well-defined goals will guide your marketing strategy.”
  • “Identify your target audience and create buyer personas: To create an effective marketing strategy, you need to understand who your ideal customers are. Take a look at your market research to understand your target audience and market landscape. Accurate customer data is especially important for this step…”
  • “Conduct competitive analysis: To begin your competitive analysis, start with your top competitors. Reviewing their websites, content, ads, and pricing can help you understand how to differentiate your brand. It’s also a useful way to find opportunities for growth.”
  • “Develop key messaging”: Craft compelling massages and creative assets that effectively communicate your value proposition and resonate with your audience. Ensure consistency in messaging across all channels to build brand recognition and trust.
  • “Choose your marketing channels: You know what you have to say, now decide on the best marketing channels for your message. Your top goal for this stage of your strategy is to align your channel choices with your target persona’s media consumption habits. Start with media channels you’re already using. Then, consider a mix of traditional and digital channels such as social media, TV, email marketing, podcast ads, SEO, content marketing, and influencer partnerships. To streamline this process, think of your assets in three categories — paid, owned, and earned media.”
  • “Create, track, and analyze KPIs: At this stage, you’ll shift from marketing detective to numbers nerd. With a little planning and prep, your analytics can unveil the mysteries of marketing performance and unlock super insights. Review your strategy and choose measurable KPIs to track the effectiveness of your strategy. Create a system that works for your team to collect and measure your data.”
  • “Present your marketing strategy: A finished marketing strategy will pull together the sections and components above. It may also include: Executive Summary, Brand Identity, and a Marketing Plan and Tactics”
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