06Jun

With summer promising to be a hot one and workers returning to offices, the perennial battle over the thermostat is about to heat up. (Yes, the pun is intended.)

It’s a battle office managers are all too familiar with. Their struggle to reach the perfect Goldilocks temperature is never-ending. Some like it hot; some like it cold, and there’s rarely agreement on the “just right” office temperature.

BusinessNewsDaily attempted to help out in an ambitiously headlined article, “How to Resolve the Office Temperature Debate.” But does it? Of course not.

The article mentions that OSHA, which has no specific requirement, recommends an office temperature setting between 68 and 76 F. The article then cites a study by Helsinki University of Technology’s Laboratory for Heating, Ventilating and Air Conditioning declaring the ideal office temperature to be exactly 71.6 F. But then, the annual average temperature in southern Finland is only 43.7 F.

A study the article doesn’t mention puts the ideal temperature at 77 F. That study measured typing output and errors in an insurance company headquarters, so don’t expect to convince the men in your office to bump up the thermostat.

Men prefer cooler temperatures. This 2019 study from the University of Southern California has men doing better when the temperature is at or below 70 F. Women, on the other hand, did much better as the temperature went up.

Concluded the authors of the study, “Our findings suggest that gender mixed workplaces may be able to increase productivity by setting the thermostat higher than current standards.” Obviously, the authors were never office managers, otherwise they would be keenly aware of the loss of productivity to bickering, surreptitious thermostat resetting, and formal complaining caused by those finding the office too hot.

Because it’s easier to warm up by wearing a sweater – or a Snuggie as one interviewee told BusinessNewsDaily – office managers tend to dial down the thermostat.

Jared Weitz, CEO and founder of United Capital Source, told the publication he keeps his office at 73 F. “We encourage people to bring in sweaters or jackets if needed, and desktop fans are allowed.”

No matter what you do, you’ll never please everyone. CareerBuilder found that out years ago when it surveyed office workers on the issue only to discover half of them thought their workplace too hot or too cold.

So how does BusinessNewsDaily resolve the issue and justify its headline? The article makes two suggestions. Consult an HVAC professional to set the temperature, then you can blame them. We added that last part.

Or, says the article, “You may be better off enforcing one temperature and requiring your employees to stick to it.”

Photo by gryffyn m on Unsplash

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Influencer is the Hottest New Marketing Career (Sample)

When the pandemic hit and Americans hunkered down, spending on essentials and entertainment, but on little else, brands naturally cut their marketing budgets.

One area that survived was social media influencers. After dipping slightly at the outset of the quarantine, social influencer spending quickly returned to pre-COVID levels. Meanwhile, other advertising, including digital, continued to decline so much that 7-in-10 CMOs have seen an average 19% cut in their marketing budgets.

From an almost accidental niche specialty, influencer marketing has become a big part of digital marketing. Spending on social influence was estimated to hit $9.7 billion this year.

Marketers report that for every $1 they spend on social influence they earn an average media value of $5.78. No surprise then that influencer jobs have become one of the hottest new marketing careers. By virtue of the relationship they’ve established with their audience, social media influencers can introduce their followers to a new brand, or boost an established brand’s sales simply by posting about them.

Until recently, influencers didn’t see what for many began as a hobby as a career. They wrote blogs, posted videos and images to YouTube and Instagram channels and otherwise produced content about what most interested them. As they gained followers, they gained influence and companies noticed.

Kylie Jenner, with 164 million Instagram followers, can drive huge sales for her cosmetics line and for other products she promotes. So effective is her influence that companies pay her hundreds of thousands, even up to a million to post about their products.

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Jun 6, 2023

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