06Jun

If you happen to be in a Rhode Island hospital, you might hear the Rocky theme song accompanied by cheering. At New York’s Presbyterian Queens Hospital the song is Journey’s “Don’t Stop Believin.” When the staff at Indiana University Health North Hospital celebrated the discharge of their first COVID-19 patient, the Beatles’ “Here Comes the Sun” was playing.

All across America, hospitals are celebrating the discharge of recovered patients with upbeat, positive songs as medical staff cheer.

No one is certain where the practice began. The earliest word comes from CNN, which in mid-April reported that hospital staffs were celebrating the release of COVID-19 patients by lining the hallways to clap and cheer. Hospitals in New York were including music in these impromptu celebrations.

“It is not only a tribute to the resilience of the patient, but also an anthem of affirmation for the medical professionals: Through long shifts, with few positive moments and supplies stretched thin, they have saved another life,” wrote The New York Times a few days later.

Now, singer Adam Lambert and Queen band members Brian May and Roger Taylor have produced a new version of a classic Queen hit, renaming it “You are the Champions” in honor of healthcare workers. Released on streaming and music download channels just over a week ago, proceeds from the song go to the World Health Organization’s COVID-19 Solidarity Response Fund.https://www.youtube.com/embed/7LcLqIHzNkY?feature=oembed

The video version opens with scenes of empty streets and communities and images of mask-wearing people worldwide, before moving to medical professionals and first responders caring for victims. As befitting an anthem that celebrates victory, the video ends with hospital staff cheering the release of patients everywhere.  

Photo by National Cancer Institute on Unsplash

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Jun 6, 2023

Chronic Pain Patients Find Telehealth Cost Effective

Telehealth continues to demonstrate its popularity, this time among people suffering with chronic pain.

At their annual meeting this month, itself held online, anesthesiologists heard that patients who met with their pain specialist remotely were overwhelmingly satisfied with the experience.

Conducted by the UCLA Comprehensive Pain Center in Los Angeles, the survey period began in August 2019, long before the COVID-19 pandemic. Patients at the pain center were given the option of in-office or remote appointments by video or phone. The 1,398 patients who chose the remote options had a cumulative 2,948 virtual appointments.

According to an account of the study by Healthcare Finance the virtual meetings saved patients both time and money. Half saved at least 69 minutes commuting and a roundtrip of 26 miles or more. They also saved a median $22 in gas and parking fees for each virtual visit.

Initial visits for new patients or existing patients with new conditions were best served by in-person office appointments, the report said. Thereafter, follow-up appointments could be conducted remotely. Anesthesiologists participating in the conference estimated that up to 50% of visits could be virtual.

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Influencer is the Hottest New Marketing Career (Sample)

When the pandemic hit and Americans hunkered down, spending on essentials and entertainment, but on little else, brands naturally cut their marketing budgets.

One area that survived was social media influencers. After dipping slightly at the outset of the quarantine, social influencer spending quickly returned to pre-COVID levels. Meanwhile, other advertising, including digital, continued to decline so much that 7-in-10 CMOs have seen an average 19% cut in their marketing budgets.

From an almost accidental niche specialty, influencer marketing has become a big part of digital marketing. Spending on social influence was estimated to hit $9.7 billion this year.

Marketers report that for every $1 they spend on social influence they earn an average media value of $5.78. No surprise then that influencer jobs have become one of the hottest new marketing careers. By virtue of the relationship they’ve established with their audience, social media influencers can introduce their followers to a new brand, or boost an established brand’s sales simply by posting about them.

Until recently, influencers didn’t see what for many began as a hobby as a career. They wrote blogs, posted videos and images to YouTube and Instagram channels and otherwise produced content about what most interested them. As they gained followers, they gained influence and companies noticed.

Kylie Jenner, with 164 million Instagram followers, can drive huge sales for her cosmetics line and for other products she promotes. So effective is her influence that companies pay her hundreds of thousands, even up to a million to post about their products.

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