06Jun

There’s a community of personal assistants so small and secretive that should you meet one, you might suspect they work for the CIA. Non-disclosure agreements may not be unusual among executive assistants working for high-level corporate leaders, but this group requires you to sign one just to attend a meeting assuming a member vouches for you.

This rarefied group of assistants works for celebrities.

Where a typical private personal assistant may be hired to help with errands and handle some of the boss’ administrative affairs, a celebrity assistant is more likely to be booking a private jet to London, arranging a party in Los Angeles, or as one recalls in a magazine article, shopping in the middle of the night for gourmet ingredients.

The job of these A-list assistants in some respects isn’t far different from that of a corporate executive assistant. Both jobs demand the ability to multitask, good organizational skills, excellent communication, diplomacy, flexibility and the technical skills to get the job done. The difference is in the hours – celebrity assistants are on-call 24/7 – and in the intimacy of the employee-employer relationship.

“Every star has different boundaries and there are certainly those who try to keep their personal information private from their team as long as possible, but more often than not the assistants have access to almost everything in a matter of weeks,” writes Seija Rankin in E! Online.

There’s no shortage of jobs for personal assistants. Thousands are listed online with salaries ranging from around $15 an hour for the errand runner variety of assistant to $78,000 for top tier executive assistants.

ZipRecruiter says the average celebrity personal assistant pay nationwide is $53,000 and lists several openings. But real celebrity assistant jobs rarely show up online and when they do it’s usually by one of the boutique firms in New York or Los Angeles that specialize in placing assistants to the stars. Those A-lister will earn north of $125,000.

Landing one of those jobs is all about connections. You need experience, of course. After that, says the ENews article, “It’s purely by accident… Placements are so random that the assistants could barely give advice to aspiring celebrity assistants if they tried. ‘I don’t think any of us go to college and say, I’m going to be a celebrity assistant,’ stressed one person.”

You might find these tips helpful.

Keep in mind that personal assistants work in fields besides entertainment. As the exclusive New York Celebrity Assistants organization says, “Our organization’s membership represents such diverse fields as film, television, music, philanthropy, fashion, sports, finance, law and politics.”

Photo by Craig Adderley

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Chief Marketing Officers in Demand Again

The COVID-19 pandemic may have wreaked havoc on marketing departments, but it did nothing to quell the hiring of chief marketing officers. If anything, it’s likely to have spurred job changes at the most senior marketing level.

Forbes report tells us that in the first half of the year hiring of CMOs was up 15%. “Are you surprised,” asks writer Norm Yustin, “that COVID-19 has had a positive impact on marketing moves?”

Yustin doesn’t directly explain the reasons behind the hiring, but a surge in technology hires points the way. Technology CMO changes in the first half of the year doubled from the first half of 2019. Meanwhile, CMO turnover in the consumer industry – retail, consumer digital and media, consumer products and services and leisure and hospitality – tumbled 11 percentage points.

“Shelter-in-place and working from home has had a significant impact on consumer companies, which has negatively impacted consumer CMO opportunities,” Yustin says.

Both of those developments, however, had just the opposite effect on technology. Demand for high-speed internet soared, as did e-commerce, gaming and multiple other tech services. Where CMO tech industry changes hovered in the teens in 2018 and 2019, the first half of this year the sector accounted for 27% of all CMO hires.

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Unlike financial services where an industry-high 58% of CMOs were outsiders, tech companies stuck with their own; only 19% of tech CMOs came from a different industry. At least since 2018, that’s been usual for tech firms.

Until the pandemic, other industries have been more willing, even eager to hire outsiders. In H1 2019, 57% of the marketing leadership among industrial and natural resources companies came from other industries. This year, 25% are outsiders. Healthcare went from 60% outsiders to 33% this year.

Yustin suggests that the changing consumer and customer demands that go back well before the pandemic, but which COVID accelerated, should have made companies more open to marketers with different perspectives. Instead, because of the volatility and uncertainty, he says, “Many organizations are playing it safe as opposed to being provocative and bringing on tenured leaders with a more diverse range of industry experiences.”

What hasn’t changed is the commitment to gender diversity. Across the board, 53% of CMO hires in H1 2020 were women, up 5 points from H1 2019. Some industries skew in one direction or another. 75% of CMO hires by non-profits and education were women in the first half of this year. For the same period last year, 57% were women. The industrial and natural resources industries went the other way, hiring male CMOs 61% of the time versus 46% the year before.

The pandemic and the changes it’s brought about in where and how we work and how we shop and how we spend our leisure time “has pushed the idea of customer-centricity to the forefront,” Yutsin writes.

“In turn, leadership capabilities must be realigned to meet the needs of today’s in-charge customer.”

Photo by Fabio Rodrigues on Unsplash

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