Head Of Residential Sales

Overview

• Lead the residential subscription business, focusing on customer acquisition, retention, and market expansion.
• Collaborate across departments to design and implement growth strategies and initiatives.
• Analyze market trends and performance data to identify actionable opportunities.
• Develop targeted acquisition and retention campaigns with marketing collaboration.
• Monitor competitive landscape and adjust pricing and positioning strategies accordingly.
• Champion technology and automation to enhance customer experience and reduce friction.
• Ensure consistency in brand voice and value proposition across all customer touchpoints.
• Proactively identify and pursue expansion opportunities in new and adjacent markets.
• Establish performance metrics and manage future team build-out.

Key Responsibilities & Duties

• Own the residential subscription line of business with accountability for growth and retention.
• Pull, analyze, and interpret data to uncover market trends and evaluate performance.
• Set program expansion targets and align cross-functional teams on strategies.
• Coordinate initiatives with operations, route optimization, and customer service teams.
• Design acquisition and retention campaigns in partnership with marketing.
• Monitor competitive landscape and develop responsive pricing strategies.
• Collaborate with residential front-line managers to execute sales tactics effectively.
• Champion technology adoption to enhance customer journey and reduce friction.
• Ensure brand consistency and customer experience alignment across all touchpoints.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• 10+ years of experience in business growth, sales, marketing, or strategy.
• Proven ability to work independently and manage initiatives without a dedicated team.
• Experience using Excel, BI tools, and SQL for performance analysis.
• Demonstrated success in launching or expanding service offerings across markets.
• Strong negotiation skills and ability to close deals effectively.
• Familiarity with CRM platforms, digital marketing tools, and customer experience technology.
• Self-starter mindset with the ability to move quickly from insight to action.
• Excellent communication and collaboration skills across cross-functional teams.