Paid Social Manager

Overview

• Lead strategy, execution, and optimization of paid social campaigns across various platforms, including Meta, Pinterest, and TikTok.
• Collaborate with creative teams to develop engaging ad creatives and ensure effective audience targeting.
• Manage product catalogs, analytics, and agency/vendor relationships to drive campaign success.
• Develop and coach direct reports, fostering career growth and technical expertise.
• Drive personalization and scaling of paid social strategies to support omnichannel growth.
• Participate in platform beta programs and test new features to stay ahead of trends.
• Collaborate cross-functionally to align campaigns with broader marketing initiatives.
• Ensure compliance with state-by-state advertising regulations and guidelines.

Key Responsibilities & Duties

• Develop and manage paid social media strategies to achieve business objectives across multiple platforms.
• Optimize product catalogs to create dynamic and personalized ad experiences.
• Track, analyze, and report on key performance indicators using analytics tools.
• Manage and allocate digital advertising budgets effectively to maximize campaign impact.
• Lead the transition of campaign execution from external agencies to in-house teams.
• Identify growth opportunities through data analysis, A/B testing, and market research.
• Collaborate with cross-functional teams to support in-store and e-commerce sales.
• Develop junior team members and enhance their technical skills and career development.

Job Requirements

• Bachelor's degree in marketing, business, or a related field.
• Minimum of 6 years of experience in paid social media marketing, preferably in retail and agency environments.
• Expertise in Meta Ads Manager, product catalog management, and audience targeting strategies.
• Strong analytical skills with experience in MMM, brand lift studies, and test/control experiments.
• Proficiency in MarTech tools for campaign automation and optimization.
• Experience managing multi-million-dollar budgets and optimizing digital advertising spend.
• Relevant certifications from platforms like Facebook Blueprint or Google Ads/Analytics are preferred.
• Strong project management skills with the ability to prioritize and execute multiple projects simultaneously.