Director, Paid Media – Media Planning And Activation

Overview

• Lead enterprise-level paid media strategy and execution across various channels, ensuring measurable business growth and performance excellence.
• Collaborate with cross-functional teams to integrate marketing objectives with channel strategies and audience approaches.
• Develop and implement standards and best practices for media planning and activation.
• Manage a team of professionals, fostering growth and accountability through coaching and development.
• Advance measurement frameworks to improve decision-making and optimize media effectiveness.
• Partner with agencies and internal teams to drive high-quality outputs and impactful results.
• Stay updated on industry trends and regulatory changes, adapting strategies accordingly.
• Drive innovation through test-and-learn initiatives and adoption of new media capabilities.

Key Responsibilities & Duties

• Lead full-funnel paid media strategy across Paid Search, Social, Programmatic Display, and Affiliate Marketing channels.
• Translate business objectives into integrated channel strategies and measurable performance expectations.
• Establish and maintain media planning standards and guardrails for internal teams and partners.
• Manage quarterly and annual media planning processes, aligning priorities with organizational goals.
• Lead performance management forums, ensuring actionable insights and optimization reviews.
• Collaborate with cross-functional teams to enable integrated execution and decision-making.
• Act as senior client lead for paid media agencies, driving accountability and measurable impact.
• Drive adoption of new platforms, media capabilities, and AdTech to enhance scalability and effectiveness.

Job Requirements

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of experience managing enterprise-level paid media programs; 5+ years in leadership roles.
• Expert knowledge of Paid Search, Social, Programmatic Display, and Affiliate Marketing platforms.
• Proficiency with ad tech and analytics platforms like Google Marketing Platform and Adobe Analytics.
• Strong understanding of audience segmentation, incrementality testing, and measurement frameworks.
• Proven ability to scale paid media programs and drive incremental revenue growth.
• Exceptional analytical skills with the ability to translate data into actionable insights.
• Executive-ready communication skills for influencing stakeholders in a matrixed organization.