Marketing Manager

in Marketing & Sales
  • Rochester, New York View on Map
  • Salary: $100,000.00 - $131,000.00
Permanent

Job Detail

  • Experience Level Manager
  • Degree Type Bachelor of Arts (BA)
  • Employment Full Time
  • Working Type Hybrid
  • Job Reference 0000018352
  • Salary Type Annually
  • Industry Architecture, Engineering & Design
  • Selling Points

    Lead strategic marketing initiatives enhancing visibility and client engagement. Collaborate with leaders to innovate strategies and drive measurable results. Foster team creativity and growth in a hybrid work environment.

Job Description

Overview

  • Drive strategic marketing initiatives to enhance visibility and strengthen the client's regional presence in a competitive market.
  • Lead a dynamic marketing team, fostering creativity, collaboration, and professional growth within a hybrid work environment.
  • Collaborate with leadership and technical teams to develop innovative, client-focused marketing strategies and materials.
  • Shape impactful campaigns aligned with organizational objectives, delivering measurable results and enhancing client engagement.
  • Monitor market trends and industry developments to inform strategies and identify new opportunities.
  • Engage in purpose-driven work that contributes to the success of clients and communities.
  • Develop and implement regional marketing strategies that align with firm-wide goals and drive growth.
  • Ensure the delivery of high-quality marketing outputs that meet compliance and branding standards.

Key Responsibilities & Duties

  • Manage and mentor a team of marketing professionals, providing guidance, coaching, and performance feedback.
  • Oversee recruitment, onboarding, and development initiatives to build a high-performing marketing team.
  • Analyze market research data to inform strategic decisions and enhance marketing effectiveness.
  • Collaborate with business development teams to strengthen client relationships and drive engagement.
  • Track and report on marketing metrics to assess performance and identify improvement opportunities.
  • Develop and execute marketing strategies that align with organizational goals and industry trends.
  • Ensure compliance and quality control for all marketing deliverables, maintaining brand integrity.
  • Foster a collaborative and innovative team culture that supports creativity and professional growth.

Job Requirements

  • Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
  • Minimum of 7 years of experience in marketing or proposal writing within professional services.
  • Proven leadership experience managing marketing teams and strategic initiatives.
  • Advanced proficiency in Adobe Creative Suite, Microsoft Office, and CRM tools.
  • Strong strategic thinking, organizational, and communication skills.
  • Certified Professional Services Marketer (CPSM) certification is preferred.
  • Ability to thrive in fast-paced environments with tight deadlines and dynamic priorities.
  • Participation in industry events and professional organizations is advantageous.
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