Marketing Tech Sr Specialist

Title: Marketing Tech Sr Specialist

Responsibilities:

• Oversee daily operations of Vibes, and Adobe Journey Optimizer to ensure platform health and efficiency
• Troubleshoot and resolve technical issues; manage data syncs, integrations, and reporting accuracy across systems
• Identify platform optimization opportunities and introduce scalable solutions for marketing operations
• Serve as the first line of support for marketing automation-related questions and configuration requests
• Partner with campaign managers and digital channel owners to refine workflows, segmentation, and personalization capabilities
• Collaborate cross-functionally with IT, analytics, and external vendors to deploy new features or resolve issues
• Lead internal training sessions on platform use and best practices to increase adoption and platform maturity
• Maintain and update internal documentation, system playbooks, and configuration references

Qualifications:

• 3–5 years of experience in digital marketing or marketing automation; experience in both B2B and B2C environments preferred
• Familiarity with campaign analytics tools such as Google Analytics or Marketo reporting
• Experience working with CRM platforms; Salesforce integration experience is a plus
• Understanding of audience segmentation, marketing workflows, and lead nurturing strategies
• Excellent organizational and multitasking skills, with sharp attention to detail
• Collaborative communication skills with a proactive, team-focused approach