Legal Marketing

Job Responsibilities:

• Organize client events: Plan and manage jointly-hosted initiatives, CLE seminars, and networking events.
• Develop marketing materials: Create pitches, RFP responses, and presentations, and follow up with key attorneys.
• Support business development: Track opportunities, assist individual attorneys and practice groups, and monitor progress.
• Prepare submissions: Draft directory and award submissions for practice and industry group rankings.
• Collaborate on content: Work with the MBD team to produce marketing materials, web content, attorney bios, practice descriptions, and firm achievements.
• Identify opportunities: Conduct research to find cross-selling opportunities and leverage potential business from current and prospective clients.
• Communicate with attorneys: Regularly follow up on opportunities and encourage internal knowledge sharing within the practice(s) and the broader MBD team.
• Demonstrate CRM tool usage: Serve as a role model for using the CRM tool in business development.
• Participate in firm-wide projects: Collaborate with MBD leadership on various initiatives.
• Contribute to department initiatives: Help improve overall marketing and business development functions.
• Perform additional duties: As assigned or required.

Qualifications:

• Bachelor’s Degree: Minimum of 4 years of experience in marketing or business development within a law firm.
• Business development skills: Proven ability to effectively identify opportunities.
• Project management: Strong organizational and analytical thinking skills.
• Goal-oriented: Ability to define, prioritize, and achieve goals.
• Communication skills: Excellent verbal, written, and presentation abilities.
• Technical proficiency: Skilled in Microsoft Office and CRM tools.
• Team player: Capable of working independently and as part of a team.
• Interpersonal skills: Strong problem-solving and facilitation abilities.
• Customer service: Oriented with a sense of urgency.
• Self-motivated: Attention to detail and effective project management skills.
• Strategic thinker: Demonstrated analytical skills and use of appropriate marketing tactics.
• Adaptable: Able to work independently while also taking direction.
• Multitasking: Capable of managing multiple priorities within tight deadlines.