Senior Director

Overview

• Lead strategic growth marketing and analytics initiatives to enhance patient acquisition and physician engagement.
• Drive performance marketing strategies focusing on digital channels and referral marketing.
• Collaborate cross-functionally to align marketing efforts with organizational objectives.
• Manage CRM systems, email marketing, and marketing automation platforms.
• Oversee website strategy, including SEO, content optimization, and paid media campaigns.
• Present insights and recommendations to leadership based on comprehensive analytics.
• Ensure compliance with HIPAA regulations in all marketing practices.
• Develop dashboards and models to track ROI and optimize campaign performance.

Key Responsibilities & Duties

• Develop and execute integrated marketing strategies to drive patient volume and brand awareness.
• Lead campaigns targeting physicians, industry professionals, and patients.
• Collaborate with VP, Referral Relations to manage segmentation and outreach programs.
• Analyze referral data to identify growth opportunities and optimize engagement strategies.
• Oversee digital marketing efforts, including website strategy and paid media campaigns.
• Own marketing analytics and reporting across all channels.
• Build dashboards to track ROI, conversion rates, and patient acquisition costs.
• Ensure digital channels are optimized for performance and brand consistency.

Job Requirements

• Bachelor of Science degree required, advanced degree preferred.
• Minimum of 10 years of experience in growth marketing and analytics.
• Proven success in physician referral marketing and healthcare outreach.
• Experience with CRM systems and patient engagement platforms.
• Strong proficiency in managing websites, paid media, and brand campaigns.
• Proficiency in marketing analytics platforms like Google Analytics.
• Deep understanding of HIPAA-compliant marketing practices.
• Excellent leadership, communication, and cross-functional collaboration skills.