Manager, Performance Marketing & Automation Strategy

Overview

• Lead performance marketing and automation strategies to drive impactful business outcomes across diverse portfolios.
• Develop and execute omnichannel campaigns ensuring brand consistency and personalized engagement.
• Collaborate with cross-functional teams to align marketing initiatives with organizational objectives.
• Utilize advanced tools for campaign optimization and customer journey analytics.
• Promote a culture of innovation, experimentation, and continuous performance improvement.
• Engage in industry events to enhance professional visibility and networking opportunities.
• Contribute to the organization's mission-driven values and strategic goals.

Key Responsibilities & Duties

• Design and optimize omnichannel marketing campaigns across various platforms and channels.
• Implement data-driven personalization strategies to enhance customer engagement.
• Manage performance marketing channels to maximize efficiency and ROI.
• Analyze customer journeys and campaign performance for actionable insights.
• Develop and oversee A/B and multivariate testing programs for optimization.
• Collaborate with creative and analytics teams to align campaigns with lifecycle goals.
• Activate privacy-compliant first-party data strategies for targeted marketing.
• Manage campaign budgets and provide transparent reporting to stakeholders.
• Lead and mentor a high-performing team to achieve marketing objectives.

Job Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• 6+ years of experience in marketing, including digital and product marketing.
• Proficiency in advanced marketing tools and analytics platforms is essential.
• Experience managing performance marketing channels and optimizing KPIs.
• Strong analytical skills to translate data into actionable strategies.
• Proven success in budget management and ROI optimization.
• Leadership experience in managing teams and fostering collaboration.
• Knowledge of privacy-compliant data strategies for marketing activation.
• Ability to align marketing campaigns with organizational goals and narratives.