Digital Marketing Specialist

Overview

• Drive impactful digital marketing initiatives for a leading professional services firm, enhancing brand visibility and client engagement across various digital platforms.
• Collaborate with cross-functional teams to execute innovative campaigns, leveraging analytics for data-driven strategies and measurable results.
• Utilize cutting-edge tools to optimize website content, SEO performance, and social media presence, ensuring consistent and compelling messaging.
• Monitor and maintain digital platforms, ensuring seamless functionality and adherence to industry standards and security protocols.
• Contribute to thought leadership distribution, showcasing expertise and driving engagement through targeted communication strategies.
• Support organizational goals by analyzing performance metrics and implementing improvements to enhance campaign effectiveness.
• Foster professional growth through collaboration, learning opportunities, and exposure to diverse projects and challenges.

Key Responsibilities & Duties

• Execute email marketing campaigns using industry-standard platforms, ensuring timely delivery and accurate performance tracking.
• Collaborate with communications teams to amplify firm news and media coverage across digital channels effectively.
• Update and optimize website content using CMS tools, maintaining consistency and alignment with organizational messaging.
• Analyze digital marketing performance metrics to identify trends and opportunities for strategic improvement.
• Coordinate targeted campaigns, aligning with business development objectives and client-focused strategies.
• Ensure adherence to information security policies, safeguarding digital assets and reporting potential risks.
• Collaborate with stakeholders across varying levels to ensure project alignment and successful execution.

Job Requirements

• Associate of Arts (AA) degree or equivalent required, with training opportunities available to enhance skills.
• 1-3 years of experience in professional services or similar demanding environments preferred.
• Proficiency in email marketing platforms, web CMS tools, and CRM systems essential.
• Familiarity with web analytics tools and standard office applications, including Excel, Word, and Adobe.
• Strong writing, editing, and proofreading skills, with exceptional attention to detail.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Commitment to high standards of work quality and proactive problem-solving.