Product Marketing Associate

Overview

• Contribute to innovative marketing strategies within a leading financial services firm, driving impactful campaigns to enhance brand visibility and market presence.
• Develop and execute product marketing initiatives that align with organizational goals and resonate across diverse channels and audiences.
• Conduct comprehensive market research to identify trends, opportunities, and strategies for competitive positioning and growth.
• Collaborate closely with cross-functional teams to ensure cohesive marketing efforts and alignment with business objectives.
• Leverage expertise in financial services to create compliant, impactful marketing content tailored to industry standards.
• Engage with stakeholders to refine marketing strategies and ensure successful execution of initiatives.
• Participate in special projects aimed at driving innovation and elevating the firm's marketing capabilities.
• Manage multiple projects simultaneously, ensuring timely delivery and high-quality execution of marketing campaigns.

Key Responsibilities & Duties

• Develop and maintain product marketing collateral, ensuring relevance and adaptability for diverse audiences and channels.
• Collaborate with creative teams to produce engaging content for web, email, and virtual events, enhancing brand engagement.
• Manage the marketing calendar to ensure seamless execution of planned activities and campaigns.
• Partner with sales teams to gather insights and optimize marketing deliverables for maximum impact.
• Contribute to cross-product marketing initiatives, fostering innovation and collaboration across departments.
• Write and edit engaging, accurate content tailored to various marketing needs and audiences.
• Collaborate with portfolio managers to identify investment ideas and market trends for strategic marketing efforts.
• Ensure compliance with industry regulations in all marketing materials and initiatives.

Job Requirements

• Bachelor’s degree in Marketing, Finance, Business, or a related field is required.
• Minimum of 4 years of experience in marketing, preferably within financial services or asset management.
• Proficiency in Microsoft PowerPoint, Excel, and Word, with strong technical skills.
• Demonstrated analytical skills and experience with market research and data analysis.
• Understanding of investment management concepts and financial markets is essential.
• Excellent organizational and project management abilities to handle multiple tasks effectively.
• Strong communication skills, both written and verbal, to convey ideas clearly and effectively.
• Preference for collaborative environments that value teamwork and mutual respect.