Media Strategist

Overview

• Develop and execute paid media strategies to drive engagement across multiple channels.
• Collaborate with creative teams to align messaging and scheduling calendars.
• Manage vendor relationships and oversee campaign budgets effectively.
• Analyze campaign performance to provide actionable insights and recommendations.
• Stay updated on industry trends and emerging media platforms.
• Support lead generation and nurture initiatives through strategic paid media campaigns.
• Ensure consistency in messaging across all marketing channels.
• Contribute to continuous improvement by testing new platforms and tactics.

Key Responsibilities & Duties

• Design and implement comprehensive paid media strategies aligned with business objectives.
• Oversee the planning, budgeting, targeting, and optimization of paid media campaigns.
• Monitor and analyze campaign performance using analytics tools.
• Collaborate with content, design, and product marketing teams for messaging alignment.
• Manage vendor relationships and ensure timely delivery of campaigns.
• Provide insights to improve campaign efficiency and effectiveness.
• Test new platforms and tactics to enhance paid media strategies.
• Support lead generation and nurture initiatives through paid media efforts.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 6 years of experience in paid media strategy and execution.
• Proficiency in Google Ads, LinkedIn Ads, and analytics tools.
• Strong analytical skills with expertise in data visualization and reporting.
• Experience with B2B financial services marketing preferred.
• Excellent communication and project management abilities.
• Ability to work effectively in a remote environment.
• Knowledge of alternative investments is a plus.