Senior Web Content Marketing Strategist

Overview

• Lead web content marketing strategies to enhance brand awareness, website traffic, and lead generation for the client’s business units.
• Collaborate with cross-functional teams to develop engaging website content tailored to audience behavior and marketing objectives.
• Utilize SEO research and web analytics to optimize content performance and achieve business outcomes.
• Plan editorial calendars for website content, ensuring alignment with resources, priorities, and opportunities.
• Maintain industry knowledge through collaboration with editorial teams, external leaders, and subject-matter experts.
• Source and manage vendors for creative deliverables, including copy and design services.
• Write, edit, and review content for web publication adhering to brand guidelines and voice.

Key Responsibilities & Duties

• Develop and execute marketing website content strategies for multiple business units to achieve organizational goals.
• Collaborate with teams to conceptualize website content that aligns with audience behavior and product differentiators.
• Conduct SEO research and competitive analysis using industry-standard tools to improve organic traffic.
• Plan and manage editorial calendars considering resource allocation and strategic priorities.
• Engage with editorial teams and industry experts to stay updated on relevant topics and trends.
• Manage vendor relationships for creative deliverables, ensuring quality and adherence to guidelines.
• Review and refine website content to maintain consistency with brand standards and voice.

Job Requirements

• Bachelor’s degree in marketing, journalism, or related field required.
• Minimum of 7 years of experience in marketing, content development, or journalism.
• Proven expertise in SEO strategies and web analytics tools.
• Experience developing B2B marketing and content strategies.
• Knowledge of AP Style and web page optimization techniques preferred.
• Strong ability to interpret and communicate complex subject matter effectively.
• Proficiency in managing editorial calendars and vendor relationships.