Web Producer

Overview

• Serve as a central resource to manage and optimize content on marketing websites.
• Collaborate with stakeholders to maintain customer-facing websites and ensure best practices.
• Utilize expertise in CMS, HTML, and SEO to enhance website performance.
• Troubleshoot and resolve content display and functionality issues efficiently.
• Document and refine web campaign processes for improved accuracy and efficiency.
• Develop and maintain web standards for consistency and brand compliance.
• Lead website functionality testing after enhancements and prior to launches.
• Ensure proper coding and tracking for web and ROI reporting purposes.
• Handle web requests to ensure all components are accurately set up in CMS.

Key Responsibilities & Duties

• Create, maintain, and archive web content including copy, images, and assets.
• Develop new web experiences in WordPress aligned with brand standards.
• Troubleshoot and resolve content display and functionality issues promptly.
• Document and refine web campaign processes for enhanced efficiency.
• Maintain web standards for consistency and brand compliance across sites.
• Conduct website functionality testing after enhancements and prior to launches.
• Optimize pages and URLs for organic search traffic using SEO best practices.
• Ensure proper coding and tracking of URLs for web and ROI reporting.
• Manage web requests to ensure accurate setup within CMS.

Job Requirements

• Bachelor’s degree in a related field is required.
• Minimum of 5 years of experience with websites and content management.
• Proficiency in WordPress and experience with Eloqua.
• Strong interpersonal and communication skills, including proofreading abilities.
• Attention to detail and ability to multitask in a fast-paced environment.
• Knowledge of SEO fundamentals and web traffic analysis.
• Experience in editorial or marketing roles is a plus.
• Ability to manage web projects to completion effectively.
• Customer service-oriented mentality and problem-solving skills.