Media Strategist

Overview

• Develop and execute innovative paid media strategies across diverse channels to enhance engagement and brand visibility.
• Collaborate with creative and marketing teams to ensure cohesive messaging and alignment with organizational objectives.
• Manage vendor relationships and campaign budgets to maximize effectiveness and ROI.
• Analyze campaign performance metrics and provide actionable insights for continuous improvement.
• Stay updated on industry trends and emerging platforms to refine strategies and maintain competitiveness.
• Leverage expertise in B2B marketing and financial services to achieve impactful results.
• Utilize tools like Google Ads, LinkedIn Ads, and YouTube for targeted promotional efforts.
• Work remotely on a contract basis, contributing to a dynamic and forward-thinking organization.

Key Responsibilities & Duties

• Design and implement data-driven paid media strategies aligned with business objectives and target audience needs.
• Oversee campaign planning, budgeting, targeting, and optimization to achieve measurable outcomes.
• Collaborate with cross-functional teams to ensure timely delivery and adherence to campaign budgets.
• Monitor campaign performance using analytics tools and generate detailed reports.
• Provide strategic recommendations to enhance campaign efficiency and effectiveness.
• Work closely with content, design, and product marketing teams to align strategies.
• Support lead generation and nurturing initiatives through collaboration with sales teams.
• Explore and test new platforms and tactics to drive continuous improvement and innovation.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 6-8 years of experience in paid media strategy and execution with proven results.
• Proficiency in managing multi-channel campaigns, including Google Ads, LinkedIn Ads, and YouTube.
• Strong analytical skills with expertise in data visualization and reporting tools.
• Experience in B2B financial services marketing is highly desirable.
• Excellent communication and project management skills to coordinate with diverse teams.
• Ability to work independently in a remote setting while meeting deadlines and objectives.
• Familiarity with emerging trends and platforms in paid media marketing.