Data Analyst

Overview

• Contribute to the marketing analytics strategy and reporting for a leading organization, delivering insights to optimize strategies and achieve commercial outcomes.
• Work in a hybrid environment with a focus on data-driven storytelling and actionable recommendations for business decision-making.
• Leverage advanced analytics tools and methodologies to enhance reporting efficiency and insight generation across digital and media channels.
• Collaborate with internal teams and external vendors to implement innovative systems and applications for improved data management.
• Develop measurement frameworks incorporating engagement, influence, and content effectiveness metrics in a digital and AI-driven landscape.
• Support marketing and business leadership teams by transforming raw data into insights that drive actionable recommendations.
• Engage in creating and deploying multi-touch attribution models to assess marketing campaign impacts on conversion goals.
• Ensure consistent tracking and analysis of marketing KPIs, preparing performance reports across various channels.

Key Responsibilities & Duties

• Lead integrated data analytics and performance reporting for global marketing initiatives, including brand health tracking and digital campaign delivery.
• Transform data into actionable insights and commercial storytelling to optimize marketing strategies and enhance client interactions.
• Collaborate with teams and vendors to explore and implement systems improving data management and reporting capabilities.
• Develop frameworks for measuring engagement, influence, and content effectiveness in a digital and AI-driven landscape.
• Provide technical advice on data implementation, including backend data cleansing, tagging, and taxonomy schema.
• Lead test-and-learn approaches across channels to continuously optimize marketing performance and uncover new opportunities.
• Prepare detailed performance reports for weekly, monthly, quarterly, and annual reviews, ensuring consistent tracking of core marketing KPIs.
• Collaborate on brand tracking studies and client/customer surveys to gauge brand health over time.

Job Requirements

• Bachelor's degree in a relevant field is required, with a preference for candidates holding advanced certifications.
• Minimum of 5 years of experience in marketing analytics, reporting platforms, and digital analytics tools.
• Proficiency in CRM and marketing automation systems, with experience in Salesforce Marketing Cloud or Marketo preferred.
• Strong data manipulation and analysis skills, including advanced Excel and data visualization tools like Tableau or Power BI.
• Prior experience in marketing analytics within media agencies, creative agencies, or client-side organizations.
• Effective quantitative and qualitative skills, with a strong understanding of marketing principles and strategies.
• Familiarity with AI and automation for enhancing analytics and reporting efficiency.
• Ability to synthesize complex data into clear, visually compelling presentations for senior stakeholders.