Brand Manager

Overview

• Lead brand activation strategies to enhance consumer engagement and drive sales.
• Collaborate with cross-functional teams to execute impactful campaigns and events.
• Manage influencer partnerships and ensure alignment with brand identity.
• Oversee production of experiential assets and activation materials.
• Track campaign performance and provide actionable insights for optimization.
• Foster relationships with creators and brand partners to enhance visibility.
• Coordinate logistics for events, retail activations, and pop-ups.
• Ensure brand compliance and storytelling standards across all activations.

Key Responsibilities & Duties

• Develop and implement brand activation strategies aligned with marketing goals.
• Plan and execute events, retail activations, and experiential campaigns.
• Manage relationships with influencers and coordinate product seeding initiatives.
• Oversee production and inventory of activation materials and displays.
• Track and report on campaign performance metrics and ROI analysis.
• Collaborate with internal teams and external partners for seamless execution.
• Ensure alignment of creator-generated content with brand tone and identity.
• Monitor social media coverage and press related to activations.

Job Requirements

• Bachelor’s degree in Marketing, Communications, or related field required.
• 5–7 years of experience in brand activation or experiential marketing preferred.
• Proficiency in influencer analytics platforms and Microsoft Office tools.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Excellent communication and collaboration abilities in a dynamic environment.
• Experience within beauty, fragrance, or luxury brands is advantageous.
• Flexibility to support events and activations during evenings/weekends.
• Willingness to travel domestically and internationally as required.