Webinar Events Specialist

Overview

• Support the planning, execution, and optimization of virtual events and webinar programs for a dynamic marketing team.
• Collaborate across marketing, sales, and partnerships teams to deliver engaging webinar experiences that drive audience engagement and pipeline growth.
• Manage end-to-end webinar operations, including project management, speaker coordination, and platform management.
• Moderate live webinars, troubleshoot technical issues, and ensure seamless production support during broadcasts.
• Act as a subject matter expert on digital events, leveraging the latest trends and formats for impactful experiences.
• Build and manage webinars within platforms like ON24, ensuring branding and user experience standards are maintained.
• Track and report on webinar KPIs, optimizing processes for attendee experience and operational efficiency.
• Collaborate with sales and operations teams for attendee follow-up and lead routing, enhancing post-event impact.

Key Responsibilities & Duties

• Coordinate and execute live and on-demand webinars, managing timelines, production schedules, and cross-functional deliverables.
• Moderate live webinar sessions, troubleshoot technical issues, and provide production support during broadcasts.
• Build and manage webinars within platforms like ON24, configuring registration pages, attendee communications, and event settings.
• Collaborate with marketing stakeholders to align webinar execution with campaign goals and timelines.
• Coordinate with design, content, and demand generation teams on promotional assets and audience communications.
• Track and report on webinar KPIs, maintaining calendars, project trackers, and operational documentation.
• Identify opportunities to improve webinar processes, attendee experience, and operational efficiency.
• Support A/B testing and optimization initiatives for webinar performance, ensuring impactful outcomes.

Job Requirements

• Bachelor’s degree in a relevant field, with 5+ years of experience managing webinars or virtual events.
• Experience working in B2B SaaS, technology, HR tech, or related industries preferred.
• Proficiency with webinar platforms like ON24, and familiarity with CRM systems such as Salesforce.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills, comfortable working cross-functionally with stakeholders.
• Ability to remain calm and solution-oriented in live event environments, ensuring seamless execution.
• Familiarity with webinar analytics and reporting best practices, supporting optimization initiatives.
• DES certification is a plus, showcasing expertise in digital event strategies.