Director Of Community Outreach

Overview

• Lead community outreach efforts for a new assisted living facility, focusing on private-pay clientele and building census from the ground up.
• Develop and execute strategic outreach and admissions plans to achieve occupancy goals and establish market presence.
• Collaborate with corporate and local teams to ensure seamless admissions processes and compliance with regulatory guidelines.
• Engage with prospective residents and families, providing guidance and support throughout the admissions journey.
• Build relationships with referral sources, including healthcare providers and community organizations, to drive awareness and referrals.
• Maintain accurate records of outreach activities and lead conversions using CRM tools.
• Participate in promotional events and networking opportunities to enhance community visibility.
• Contribute to the development of marketing materials and strategies tailored to private-pay clientele.

Key Responsibilities & Duties

• Establish and nurture relationships with referral sources, including hospitals, senior organizations, and community centers.
• Conduct outreach calls, visits, and events to promote the assisted living community and generate leads.
• Coordinate and lead tours and interviews for prospective residents and their families.
• Manage the admissions process, ensuring compliance with medical, financial, and regulatory requirements.
• Collaborate with teams to address concerns and provide solutions to families and referral sources.
• Monitor and report on lead pipeline, conversion rates, and outreach effectiveness.
• Maintain CRM systems to track outreach activities and resident data accurately.
• Ensure adherence to HIPAA standards and confidentiality protocols in all interactions.

Job Requirements

• High School Diploma or GED required; Bachelor’s degree in marketing, business, or healthcare preferred.
• Minimum of 3 years in healthcare sales, outreach, or admissions; 5 years preferred.
• Experience with private-pay clientele and launching new communities highly desirable.
• Strong interpersonal, communication, and sales skills essential for success.
• Valid driver’s license and reliable transportation required for community visits and events.
• Proficiency in CRM systems and familiarity with NYSDOH regulations preferred.
• Availability for occasional evening and weekend hours to support tours and move-ins.
• Commitment to maintaining confidentiality and adhering to HIPAA standards.