Marketing Automation Strategist

Overview

• Lead the development and execution of cutting-edge marketing automation strategies to drive customer acquisition, engagement, and retention.
• Collaborate with cross-functional teams to design impactful campaigns aligned with organizational goals.
• Utilize advanced CRM tools to optimize workflows and enhance customer journey experiences.
• Analyze marketing performance metrics to identify opportunities for improvement and innovation.
• Support the creation and implementation of digital marketing strategies, including email and social media campaigns.
• Contribute to the planning and execution of events, ensuring alignment with marketing objectives.
• Stay informed on industry trends to maintain competitive and effective marketing practices.
• Drive innovation and process improvements within marketing workflows and strategies.

Key Responsibilities & Duties

• Manage project workflows, timelines, and deliverables for marketing initiatives, ensuring timely and high-quality execution.
• Collaborate with creative teams to develop and update marketing collateral and materials.
• Execute digital marketing strategies, including website updates, email campaigns, and KPI tracking.
• Coordinate tradeshow and event logistics, ensuring alignment with strategic marketing goals.
• Develop dashboards and reporting structures to measure and communicate performance metrics effectively.
• Monitor social media trends and benchmark competitor activities to inform strategic decisions.
• Facilitate project meetings and recommend process improvements to enhance efficiency.
• Support annual marketing goal planning and strategy development to align with organizational objectives.

Job Requirements

• Bachelor of Arts (BA) degree in Marketing or a related field is required.
• Minimum of 5 years of experience in marketing or related roles; 6 years preferred.
• Proficiency in marketing automation tools and CRM platforms to enhance workflows.
• Strong project management and organizational skills to handle multiple initiatives effectively.
• Experience with social media management and email marketing strategies is essential.
• Ability to analyze and interpret marketing performance metrics to drive improvements.
• Excellent communication and collaboration skills to work effectively with diverse teams.
• Familiarity with event planning and coordination to support marketing objectives.