Lead, Sales Enablement

Lead, Sales Enablement Overview

• The Lead, Sales Enablement serves as a strategic partner between sales and marketing teams, driving measurable sales impact.
• This role bridges the gap between demand generation, sales, and analytics to optimize pipeline velocity and customer growth.
• Develop and oversee sales enablement programs and assets aligned with buyer needs and go-to-market strategies.
• Collaborate with leadership to enhance conversion rates, deal velocity, and customer retention through data-driven initiatives.
• Integrate marketing, sales, and analytics insights into continuous feedback loops for performance optimization.
• Lead strategic enablement initiatives, including campaign playbooks, training, and readiness programs.
• Utilize AI and automation tools to provide actionable insights for sales teams, enhancing engagement and opportunity insights.
• Champion collaboration and learning through regular cross-functional syncs and best practice sharing.

Lead, Sales Enablement Key Responsibilities & Duties

• Act as a bridge between performance marketing and sales teams, co-owning revenue outcomes.
• Collaborate with sales leadership to identify and address barriers to conversion.
• Operationalize marketing strategies through integration of insights and feedback loops.
• Design and implement enablement programs that align with sales priorities and buyer insights.
• Partner with demand generation teams to ensure campaigns are informed by real-time feedback.
• Collaborate with analytics teams to interpret data and adjust strategies accordingly.
• Oversee the creation and optimization of enablement assets tailored to sales scenarios.
• Contribute to go-to-market strategies with frontline feedback from sales and customers.

Lead, Sales Enablement Job Requirements

• Bachelor’s degree in business administration, marketing, or equivalent experience.
• Minimum of six years of experience in marketing sales enablement.
• Certifications in Adobe Experience tools are a plus.
• Proven ability to collaborate across marketing, sales, and product organizations.
• Deep understanding of sales processes, pipeline management, and revenue strategies.
• Expertise in leveraging AI and automation for actionable sales insights.
• Strong communication and facilitation skills for strategic alignment and execution.
• Experience in leading and mentoring teams in collaborative environments.