Manager Of Annual Giving

Manager of Annual Giving Overview

• The Manager of Annual Giving oversees all aspects of annual fund strategies, including direct mail, digital giving, and peer-to-peer programs.
• Develop and execute donor lifecycle strategies to ensure acquisition, retention, and upgrades, fostering a robust pipeline for mid-level and major gifts.
• Collaborate with communications teams to align donor-centered storytelling with institutional voice and optimize campaign effectiveness.
• Manage relationships with vendors to ensure quality and cost-effectiveness in fundraising initiatives.
• Lead events-based annual giving strategies, enhancing participant engagement and maximizing revenue.
• Utilize data analysis tools to set KPIs, track performance, and produce actionable insights for fundraising strategies.
• Serve as the primary contact for donor inquiries, fostering meaningful relationships with supporters.
• Contribute to the mission of providing community-based healthcare and patient-centered care.

Manager of Annual Giving Key Responsibilities & Duties

• Direct annual giving strategies, including direct mail, online giving, and revenue tracking, ensuring measurable growth.
• Draft compelling fundraising content for appeals, emails, digital ads, and impact reports tailored to diverse audiences.
• Collaborate with teams to re-envision Giving Societies and grow monthly giving programs effectively.
• Develop strategies for donor acquisition, retention, and upgrades through personalized outreach and wealth screenings.
• Optimize peer-to-peer fundraising strategies and provide coaching to participants to maximize event revenue.
• Coordinate with database specialists to manage donor records and segmentation using CRM tools.
• Produce performance dashboards and reports, leveraging data insights to inform strategic decisions.
• Ensure communications are culturally appropriate and align with the organization’s mission and values.

Manager of Annual Giving Job Requirements

• Bachelor’s degree preferred, or equivalent professional experience in nonprofit development or fundraising.
• 3–5 years of experience in annual giving, digital/direct response fundraising, or related fields.
• Proficiency with donor CRM systems, digital fundraising platforms, and email marketing tools.
• Demonstrated success managing multi-channel campaigns and achieving measurable growth in fundraising.
• Exceptional copywriting skills tailored to diverse audiences, including LGBTQ+ and ally communities.
• Strong planning and organizational skills, with the ability to manage multiple projects simultaneously.
• Commitment to community-based healthcare and culturally appropriate communications.
• Ability to work independently and collaboratively, ensuring high-impact donor experiences.